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Prosumers' knowledge is increasingly becoming an integral and important element in business strategy. A major challenge for enterprises involves motivating prosumers to share their knowledge. This problem is addressed by incentives linked to the knowledge sharing activities of prosumers. The purpose of this paper is to investigate which incentives...
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... At the same time, producers gain a competitive advantage by including in the process of co-creating goods and services unique competencies that only their future consumers may have. It all gives the opportunity to differentiate products and customize and personalize them directly to the needs of future buyers [1,5,6]. Companies realize that obtaining, managing, and sharing consumer knowledge and feedback can be a valuable resource to create innovations and maintain their market competitiveness. ...
... Moreover, enterprises' incentives that are offered to prosumers do not meet prosumers' expectations. Prosumers would like enterprises to offer them more incentives of any type [6]. The influence of respondents' characteristics on prosumption attitudes has been studied, but mainly it was gender, the level of education or age. ...
... People with lower education levels need more incentives for prosumption than those with higher education. Also, the age of prosumers affects such attitudes; the older the consumer is, the more willing he is to prosumption [6,14]. ...
Prosument is a person who plays the roles of consumer and producer simultaneously. Direct communication between producers and consumers is fast and accessible in the world of omnipresent globalization and the popularisation of information and communication technologies (ICT), particularly social media. The paper presents the results of the survey conducted on a group of 1,620 prosumers and the practical applications of the analysis of the results. The research aimed to identify the main components of the prosumer decision-making process and their importance in this process. A diagnostic survey was used in the study, and the collected data were statistically analyzed. The main findings are that prosumption destimulants, information contribution, information channels, incentives for prosumption and reactive attitude are five independent components of the prosumer decision-making process. The analysis of the results allowed determining that subjective income satisfaction significantly influences prosumer attitudes. People with higher income satisfaction are more willing and likely to participate in the information exchange process. Such analysis may be useful for producers to help them develop communication channels with prosumers as well as better target incentives for prosumption to support such attitudes.
... The point is that there is a massive literature on knowledge and knowledge sources analysed from many perspectives. Researchers focus on consumers as the source of knowledge, particularly for business purposes (von Hippel, 2017;de Jong, Gillert, & Stock, 2018;Ziemba & Eisenbardt, 2016 ). One can find the evidence for typical and well-known sources of knowledge that people use. ...
People obtain knowledge from different sources, depending on the issues that they wish to analyze or resolve. In this paper, the authors examine the sources of knowledge on cryptocurrencies that can be useful for young people. The authors used a survey questionnaire to collect empirical data. The sample consisted of students from Polish universities representing the population that is particularly interested in new technologies and solutions emerging on the market, as exemplified by cryptocurrencies. The purpose of this paper is to find an answer to the main research question: What sources of knowledge about cryptocurrencies have students used? Two criteria were taken into account, namely the respondents’ gender and the location of the universities where they studied. The general results showed that students choose modern, preferably well-known sources of knowledge about cryptocurrencies such as popular information websites and social media as well as information provided by their family and friends. The gender analysis showed that the main differences concern the sources of knowledge on cryptocurrencies: popular information websites were chosen more often by men, whereas television and radio were used more frequently by females. Regarding the location of the university, our findings showed that the approach of students to sources of knowledge tends to be similar, regardless of whether they study in Warsaw or Katowice. A difference was found for only one variable, i.e., family and friends. Thus, family and friends were a source of knowledge that students from Warsaw used more frequently than those from Katowice. It may indicate that metropolitan students are more sociable or family-minded.
... Consumer sharing of knowledge is a basis for consumers' innovations (Koniorczyk, 2015). Consumers can share their knowledge voluntarily and Consumer Engagement in Business Process Innovation: Cases of the Firms Operating… do not expect any tangible benefits, whereas other times they share knowledge under the condition of obtaining certain benefits in return, such as rewards or fulfilling personal goals (Yuan, Lin, & Zhuo, 2016;Ziemba & Eisenbardt, 2016). The literature indicates that incentives can drive consumers to share knowledge for creating innovations (Koniorczyk, 2015;Liu, Zhao, & Sun, 2018). ...
Consumer involvement in the innovation process is a rising trend as companies are looking for new growth streams. This paper focuses on consumer engagement in business process innovation in the information and communication technology (ICT) sector. The main objective is to identify how ICT firms engage consumers in business process innovation. The research approach is built on the literature on consumers’ innovation and prosumption, whereas the empirical part is based on case studies of Apple, Google, and Microsoft. This paper demonstrates business processes in which consumers are engaged to create innovation, ways of consumers’ engaging in business process innovation, and incentives encouraging consumers to engage in such innovation. The results show that ICT firms are active players in the field of consumers’ innovations. The analyzed firms pay a lot of attention and make a lot of effort to obtain consumers’ innovations. The results show that they employ different ways of consumers’ engagement in innovation activities, especially in reviewing and designing products. They use consumers’ innovations for their business process development as well. Nonetheless, our results show that consumers’ innovations concern mainly BP 2.0 Develop and Manage Products and Services. ICT firms offer many incentives for consumers; however, our study proves that intangible incentives embracing social media services are most often offered to consumers. The results obtained can be helpful for both – the ICT and other sectors. They can show them how they can get the best out of consumers’ involvement for creating business process innovation.
... Therefore, a prosumer innovation can be defined as a functionally novel product, process, or application developed by prosumers at private cost in their unpaid discretionary time (von Hippel, 2017). Prosumers occasionally innovate for commercial reasons (e.g., pay, royalties, and favors) (de Jong, Gillert, & Stock, 2018;Ziemba & Eisenbardt, 2016). Much more often, however, prosumers are driven by personal need or benefits derived from the innovation process itself (e.g., enjoyment, learning, satisfaction) (Raasch & von Hippel, 2013;Ziemba & Eisenbardt, 2016). ...
... Prosumers occasionally innovate for commercial reasons (e.g., pay, royalties, and favors) (de Jong, Gillert, & Stock, 2018;Ziemba & Eisenbardt, 2016). Much more often, however, prosumers are driven by personal need or benefits derived from the innovation process itself (e.g., enjoyment, learning, satisfaction) (Raasch & von Hippel, 2013;Ziemba & Eisenbardt, 2016). ...
Aim/Purpose: The main purpose of this paper is to identify prosumers’ engagement in business process innovation through knowledge sharing. Background: In the increasingly competitive knowledge-based economy, companies must seek innovative methods of doing business, quickly react to consumer demand, and provide superior value to consumers. Simultaneously, contemporary consumers, named “prosumers”, want to be active co-creators of value and satisfy their consumption needs through collaboration with companies for co-creation, co-design, co-production, co-promotion, co-pricing, co-distribution, co-consumption, and co-maintenance. Consequently, consumer involvement in development and improvement of products and business process must be widely analyzed in various contexts. Methodology: The research is a questionnaire survey study of 388 prosumers in Poland and 76 in the UK. Contribution The contribution of this research is twofold. First, it identifies how prosumers can be engaged in business processes through knowledge sharing. Second, it investigates the differences between Poland- and UK-based prosumers in engagement in business process. Findings: The study found that prosumers are engaged in knowledge sharing at each stage of the business process innovation framework. However, there are differences in the types of processes that draw on prosumers’ engagement. Prosumers in Poland are found to engage mostly in the business process of developing and managing products, whereas prosumers in the UK engage mostly in the business process of managing customer services. Recommendations for Practitioners: This study provides practitioners with guidelines for engaging prosumers and their knowledge sharing to improve process innovation. Companies gain new insight from these findings about prosumers’ knowledge sharing for process innovation, which may help them make better decisions about which projects and activities they can engage with prosumers for future knowledge sharing and creating prospective innovations. Recommendations for Researchers: Researchers may use this methodology and do similar analysis with different samples in Poland, the UK, and other countries, for many additional comparisons between different groups and countries. Moreover, a different methodology may be used for identifying prosumers’ engagement and knowledge sharing for processes improvement. Future Research: This study examined prosumers’ engagement from the prosumers’ standpoint. Therefore prosumers’ engagement from the company perspective should be explored in future research.
... K onsumenci mogą dzielić się wiedzą dobrowolnie, nie oczekując w zamian żadnych korzyści (Yuan i in., 2016). Często jednak dzielą się wiedzą pod warunkiem otrzymania z tego tytułu określonych korzyści -materialnych lub niematerialnych (Ziemba, Eisenbardt, 2016a). Analiza literatury wskazuje, że postawę konsumentów, odzwierciedlającą ich chęć do dzielenia się wiedzą, rozważać można dwojako, a mianowicie jako: willingness to share oraz eagerness to share (Van den Hooff i in., 2012). ...
Wiedza konsumentów jest istotnym niematerialnym zasobem organizacji, a zachęcenie konsumentów do dzielenia się swoją wiedzą jest dużym dla organizacji wyzwaniem. Celem artykułu jest z jednej strony zbadanie zachęt skłaniających konsumentów do dzielenia się wiedzą oraz z drugiej strony – zbadanie zachęt oferowanych konsumentom przez organizacje biznesowe i publiczne, aby skłonić ich do dzielenia się wiedzą. Do zbadania zachęt, których oczekują konsumenci wykorzystano kwestionariusz ankiety, a zachęty oferowane przez organizacje zbadano na podstawie analizy studiów przypadków.
... The case studies described by Ziemba and Eisenbardt (2015) indicate that enterprises increasingly use various incentives to encourage prosumers to share knowledge, mainly financial rewards, possibility of adjusting products/services to own needs, building reputation in a society, receiving free samples of products, receiving vouchers, and creating active social networks of customers. Ziemba and Eisenbardt (2016) proposed a framework of incentives encouraging prosumers to engage in knowledge sharing. This framework included tangible and intangible incentives. ...
... In further analyses, a conceptual framework (Appendix 1) described in (Ziemba & Eisenbardt, 2016) was adopted. The framework divides incentives into five types (the code of each type of incentive is given in the bracket): ...
... premiums in the form of free products, bonus points with financial value). The named intangible incentives are categorized as followed (Ziemba & Eisenbardt, 2016): ...
Prosumers’ knowledge is increasingly becoming an integral and important element in business strategy regardless of the country. A major challenge for enterprises involves motivating prosumers to share their knowledge. This problem is addressed by incentives linked to the knowledge sharing activities of prosumers. Previous research showed that prosumers are willing to share knowledge, but only under the condition of obtaining certain benefits, rewards or fulfilling other personal goals in return. The purpose of this paper is to investigate which incentives encouraged and would encourage Polish and UK-based prosumers to engage in knowledge sharing with enterprises. The reported outcomes are the result of a questionnaire survey that yielded responses from 783 Polish and 171 UK-based prosumers. The results indicate there are statistically significant differences between Polish and UK-based prosumers in the particular choice of incentives that encouraged them and would encourage them to engage in knowledge sharing.
The prosumer engagement conceptual model was considered in light of the Process Classification Framework and how results from Poland and United Kingdom (UK) survey data informed design of the combined prosumer engagement and knowledge exchange conceptual model. The desk literature method was used to review the papers in answering the research propositions. The revised model contains the constructs for supporting prosumer engagement to include sustainability and describes the flow of knowledge sharing and knowledge exchange. Knowledge exchange is the method used to capture and improve enterprise analysis of prosumer knowledge sharing. The sustainability construct includes circular economy philosophy where enterprises evaluate their product and service designs in terms of process stages. The findings confirm the need for increased prosumer engagement as enterprises strive to adopt ways of limiting negative impacts on the environment and improving ethical and responsible business practices. The circular economy is having an impact on all industrial sectors requiring them to evaluate and rethink their processes. The enhancement of the role of prosumers in the circular economy could act as a positive driver for business process changes and aid enterprises in meeting carbon neutral plans. The main contribution of this paper is to offer a novel concept that explains how enterprises can capture and translate prosumer knowledge to inform business strategy within a circular economy setting.
Kanały komunikacji online coraz częściej są wykorzystywane przez prosumentów i przez przedsiębiorstwa do dzielenia się wiedzą. Prosumenci przekazują swoją wiedzę przedsiębiorstwom oceniając, komentując, proponując ulepszenia produktów lub zmianę sposobu ich działania, bądź projektując nowe produkty. Jednocześnie prosumenci pozyskują wiedzę od przedsiębiorstw. Celami artykułu są identyfikacja i analiza kanałów komunikacji online wykorzystywanych przez prosumentów do dzielenia się wiedzą z przedsiębiorstwami. Przedstawione analizy przeprowadzono na podstawie badania ankietowego zrealizowanego w grupie 388 prosumentów. Wyniki badania pokazują, że do dzielenia się wiedzą z przedsiębiorstwami prosumenci wykorzystują głównie pocztę elektroniczną, portale społecznościowe i strony internetowe przedsiębiorstw. Natomiast najrzadziej w dzieleniu się wiedzą prosumenci korzystają z blogów, aplikacji mobilnych oraz portali współdzielenia plików.
