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Social media penetration is growing in a very fast pace in developing countries like India and its role is not just limited to connecting friends and chatting with them, it is also uniting so many brands and communities as well and so now social media became an integral part of people's life. Social media now in a center of the marketing strategy o...
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Technology is a major driving force in our lives today. Social media platforms like Facebook, Twitter, Whatsapp, Hike etc. have taken the world by storm and have become a nonseparable part of life. Google assistant (GA) is an Artificial Intelligence (AI) based virtual assistant developed by Google. Initially, the GA lacked the feature of chatting w...
Citations
... Also, fashionable consumers are more likely to do online shopping. In a study, Sharma and Parmar (2018) documented that consumer with higher and middle incomes purchase items online to a greater extent than consumers with lower incomes. Mehrotra et al (2019) found that consumers who have higher incomes tend to shop online more frequently. ...
... A study by Naseri (2011) provided evidence of a significant positive impact of education on online shopping. Sharma and Parmar (2018) found that postgraduate students are more inclined to purchase goods online than undergraduate and high school students. Recently, Bhatt (2019) and Mehrotra et al (2019) revealed a significant positive association between the level of education and the online shopping behavior of consumers. ...
... Thus, consumers with a high level of private-sector employees are expected to be more inclined to shop online than their counterparts. Sharma and Parmar (2018) documented that consumer working in private sectors such as IT and manufacturing are likelier to purchase online than those working in public sectors, students, and self-employed consumers. Similarly, consumers with managerial or professional jobs are more likely to purchase online due to their higher-income (Naseri, 2011). ...
Prior studies in Bangladesh examined how several non-demographic factors influenced consumers' online buying behavior. However, no specific research has been conducted to examine an association between consumers' demographic factors and the online shopping behavior of Bangladeshi buyers. Therefore, this study aimed to examine the association between online shopping behavior and the demographic characteristics of Bangladeshi buyers. The association between six consumers' demographic variables, such as age, gender, income, education, occupation, and marital status, and online shopping behavior, proxied by the frequency of online shopping, was examined. Primary data through a structured questionnaire was collected from the 547 respondents in urban and rural areas of seven divisions in Bangladesh through offline and online surveys. The chi-square test was used to examine the association between consumers' demographic characteristics and online shopping behavior. The study found that male and married consumers with a higher level of education and higher-category jobs have a higher propensity to shop online. However, consumers' age and income level do not significantly impact their online shopping behavior. The study's outcomes are expected to provide online retailers and merchants with critical information about buyer behavior. Keywords: Association, online shopping behavior, demographic characteristics, chi-square test, Cramér’s V, e-commerce. JEL Classification: M31, M39, and L81
... The findings of the history of other factors and variables of the conceptual model are as follows. Findings from researches on demographic factors show that gender, age, academic background, and income level affect people's purchasing intentions (Sharma & Parmar, 2018) (Akhter, 2003); Factors such as demographic factors, subjective norms, brand image, and marketing strategies are essential indicators of different nations' buying habits (James, Hu, & Leonce, 2019) (Derakhshanian, 2014). Previous studies in subjective norms have concluded that subjective norms toward attitudes play a more critical role in predicting consumer behavioral intentions (Maher & Mady, 2010). ...
... Findings from researches on demographic factors show that gender, age, gender, race, academic background, and income level affect people's purchasing intentions (Sharma & Parmar, 2018) (Akhter, 2003), so in this research, we set it as a hypothesis to examine if it has a significant relationship with intention to purchase or not. Furthermore, demographic characteristics and general attitudes have been identified as significant predictors of sustainable behaviors (Bronfman, Cisternas, López-Vázquez, Maza, & Oyanedel, 2015). ...
... The internet is the medium which provides accessibility for more numbers of student's community in teaching and learning, has a much positive impact and gives the opportunity to learn and apply the new tools . A large percentage of social media users are students those are eager to adopt new tools for learning available on social media (Sharma and Parmar, 2018). The use of social media rise within education, therefore educators need to explore and teach new theories within the classrooms. ...
Social networking sites are becoming very popular among students. It is considered one of the most important sources for creating content for teaching and learning among students. The purpose of this research is to examine the impact of perceived usefulness, perceived ease of use on attitude and behavioural intention which determine the actual behaviour to use social
media for teaching and learning. A conceptual model has been developed after an intense literature review and analysed with the help of structural equation modelling. The result of the study suggested that the perceived usefulness and perceived ease of use are good predictors of attitude and behavioural intention
and attitude is a good predictor of behavioural intention and behaviour intention predict the actual behaviour of the student to use social media.
... The internet is the medium which provides accessibility for more numbers of student's community in teaching and learning, has a much positive impact and gives the opportunity to learn and apply the new tools . A large percentage of social media users are students those are eager to adopt new tools for learning available on social media (Sharma and Parmar, 2018). The use of social media rise within education, therefore educators need to explore and teach new theories within the classrooms. ...
Social networking sites are becoming very popular among students. It is considered one of the most important sources for creating content for teaching and learning among students. The purpose of this research is to examine the impact of perceived usefulness, perceived ease of use on attitude and behavioural intention which determine the actual behaviour to use social media for teaching and learning. A conceptual model has been developed after an intense literature review and analysed with the help of structural equation modelling. The result of the study suggested that the perceived usefulness and perceived ease of use are good predictors of attitude and behavioural intention and attitude is a good predictor of behavioural intention and behaviour intention predict the actual behaviour of the student to use social media.
Nowadays, Technology has evolved online shopping to become a thriving business. In this industry, Bangladesh has enormous potential. This study aims to understand how the global web has influenced people's attitudes and behaviors. In this study, the descriptive method is utilized to get quick responses from the respondents. In the present study, a non-probabilistic sampling method was used to collect data from the private universities around Dhaka and other divisions. We identified 500 students and conducted personal interviews with them, and 430 of them responded to the survey, yielding a 90% response rate. Ordinal regression analysis has been used to measure the effect of some independent variables on consumer buying behavior. We found that age groups "26-30" and "31-35," specific income ranges, and sources of information such as "Promotional Campaigns" and "Social Media" play a significant role in influencing the outcome. Moreover, better assistance and concentrating on improved client experience to expand.
Nowadays, Technology has evolved online shopping to become a thriving business. In this industry, Bangladesh has enormous potential. This study aims to understand how the global web has influenced people's attitudes and behaviors. In this study, the descriptive method is utilized to get quick responses from the respondents. In the present study, a non-probabilistic sampling method was used to collect data from the private universities around Dhaka and other divisions. We identified 500 students and conducted personal interviews with them, and 430 of them responded to the survey, yielding a 90% response rate. Ordinal regression analysis has been used to measure the effect of some independent variables on consumer buying behavior. We found that age groups "26-30" and "31-35," specific income ranges, and sources of information such as "Promotional Campaigns" and "Social Media" play a significant role in influencing the outcome. Moreover, better assistance and concentrating on improved client experience to expand.
Today, brands and businesses widely use social media ads to reach targeted customers. Therefore, examining the effect of social media advertisements on consumers' purchasing decisions stands out as an essential research topic. For this reason, it is crucial to reveal the factors that are effective in the purchasing behaviour of consumers in advertisements made on social media. In the light of these facts, effects of the ad credibility, perceived personalisation, ethics of social media advertising, attitude towards social media advertising variables on social shopping intention and the moderating effects of gender, age and educational status were examined. The research gathered data from 421 individuals living in Kocaeli via a questionnaire technique, and the obtained data were analysed using hierarchical regression tests. Findings of the analysis indicate that ad credibility, ethics of social media advertising and attitude towards social media advertising positively affect social shopping intention. Furthermore, age was found to have a moderating role between social shopping intention and ethics of social media advertising and attitude towards social media advertising. In contrast, educational status was found to have a moderating role between social shopping intention and ad credibility and attitude towards social media advertising. This study is expected to clarify the factors for the social shopping intention with demographic differences.
