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Organic foods are now easily available everywhere irrelevant of the location. The pattern of organic food consumption in India is much different than in the developed countries. So what do Indian organic food consumers prefer? This research presents a study on consumer behaviour and attitude towards organic food in Delhi-NCR. Quantitative data is c...
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In developed countries, the demand for organic food has seen a significant increase in the past decade. However, the organic food market in Serbia is still in its infancy and can be considered an emerging market. By gaining an understanding of consumer behavior on the Serbian market, it is possible to provide a greater consumption of organic food p...
Local production is becoming an increasingly important food attribute for consumers due to inter alia recent food scandals and the growing complexity of food production. Especially in the organic food market, local production is seen as an important additional value. Even though there is a high preference for local food, it is still unknown, what o...
Citations
... In order to describe the emerging consumer groups, factors such as nutritional values, naturalness or health values of food products, as well as socio demographic attributes were used. [20,21,22,23] consider health related determinants . ...
... India produced around 1.35 million MT (2015-16) of certified organic products which includes all varieties of food products namely sugarcane, oil seeds, cereals & millets, cotton, pulses, medicinal plants, tea, fruits, spices, dry fruits, vegetables, coffee, cotton, fibre etc. (Yadav, 2015). Though 50% of the organic food production in India is targeted towards exports, there are many who look towards organic food for domestic consumption (Rekha and Neeraj, 2013) and the increasing trend in organic food consumption is evident from the fact that many organic food stores are mushrooming in India. In India, consumers prefer organic marmalade, organic strawberry, organic tea, organic honey, organic cashew butter and organic flour (Rekha and Neeraj, 2013). ...
... Though 50% of the organic food production in India is targeted towards exports, there are many who look towards organic food for domestic consumption (Rekha and Neeraj, 2013) and the increasing trend in organic food consumption is evident from the fact that many organic food stores are mushrooming in India. In India, consumers prefer organic marmalade, organic strawberry, organic tea, organic honey, organic cashew butter and organic flour (Rekha and Neeraj, 2013). The pattern of organic food consumption in India is much different than in the developed countries. ...
Organic agriculture has emerged as an important priority area globally in view of the growing consciousness for safe and healthy food, long term sustainability and environmental concerns despite being contentious in history. Green revolution although paved way for developing countries in self-sufficiency of food but sustaining production against the limited natural resource base demands has shifted steadily from “resource degrading” chemical agriculture to “resource protective” organic agriculture. The essential concept remains the same, i.e., to go back to the arms of nature and take up organic farming to restore the loss. Organic farming emphasizes on rotating crops, managing pests, diversifying crops and livestock and improving the soil. The rainfed areas particularly north-eastern regions where least or no utilization of chemical inputs due to poor resources provides considerable opportunity for promotion of organic farming thereby reflecting its vast but unexplored scope. However, significant barriers like yield reduction, soil fertility enhancement, integration of livestock, marketing and policy etc., arise at both macroscopic and microscopic levels; making practically impossible the complete adoption of ‘pure organic farming’; rather some specific area can be diverted to organic farming and thus a blend of organic and other innovative farming systems is needed. Adoption of Integrated Green Revolution Farming can be possible to a large extent, where the basic trends of green revolution are retained with greater efficiency and closer compatibility to the environment. This review paper attempts to present the recent global and regional scenario of organic farming particularly highlighting the scope, prospects and constraints in the northern areas.
Organic products have attracted Indian consumers in these days, as Food adulteration becomes the key issue which cause many health problems. Environment specialist has raised their voice regarding damaging effects of increasing use of chemicals fertilizers in cultivation of vegetables, fruits and other food products. Now consumers are getting aware and become very selective towards eatable products as it directly affect their health. The increasing awareness of consumer has caused rise in demand for organic products. The main aim of the study is to gain knowledge about consumer awareness and their perception towards organic fruit and how demographic variables relate to consumer decision-making concerning the purchase of organic fruit. In this research an experiment is conducted in order to find out consumer awareness towards organic fruit. The sample size of 599 was chosen and the questionnaire was administered to collect the primary data. Data is collected through the distribution of questionnaires and analysed in the research by using SPSS. The sampling technique used was snowball sampling method and the data testing technique which was used within the research includes Chi Square test and validity of test by Cramer's V value. The results of the present study would be helpful to attract new customers in addition to retention of existing customers.
This article provides insight into the literature on consumer perceptions towards organic fruit and vegetables, attempting to identify factors that influence purchasing practices. Several supermarkets and fresh food markets in South Africa are now selling organically produced food items and consequently provide consumers with an alternative to conventionally grown food. However, limited research has been conducted in South Africa regarding consumer awareness and knowledge pertaining to organic produce and how consumer perceptions affect their purchasing practices. This article therefore provides a background to the organic food market in South Africa. From available literature, the article then goes on to explain the consumer behavior related to purchasing organic food produce, specifically with regard to socio-economic demographics and factors influencing willingness to pay a premium for organic produce. The article culminates in suggestions for further research to improve knowledge and understanding of the organic produce consumer in South Africa.
