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Definition and Examples of Coding Categories

Definition and Examples of Coding Categories

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Changing conditions often require authority figures to develop options for reallocating resources. Based on Prospect Theory, this study predicted that individuals exposed to gain frames or in authority roles would prefer risk-averse options and construct messages expressing desire to avoid risks, whereas those exposed to loss frames or in less powe...

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Context 1
... trained coders independently judged whether the entire message contained four statements: a desire to take risk, a desire to avoid risk, a desire to save some of the groups, and whether the message advocated a novel solution to the problem. Disagreements were adjudicated by a third coder (see Tables 2-4). ...