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Customer journey map.

Customer journey map.

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Airline customer demand has plummeted since the COVID-19 pandemic, with about two-thirds of the world’s fleet grounded. Under such circumstances, the airline needs to adjust its market strategy. Mining the value of passengers and providing differentiated services for passengers with different values are key to the differentiated competition of airl...

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... the elderly, with the popularization of elderly transportation cards in recent years, and the deepening of respect for the elderly and the love of the young, the elderly feel very comfortable and convenient when going out, with less emotional fluctuations. A customer journey map can be created based on the opportunities to improve the problem, and a more detailed MaaS service vision can be added (see Figure 7). ...