Table 2 - uploaded by Takanori Ida
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Source publication
Japan’s mobile phone market has been oligopolized by three incumbents who are seeking vertically integrated business models, which may prevent competitors from using platform layers to provide original services. We conduct two types of conjoint analysis to measure consumer-stated preferences and draw two main conclusions from the analyses. First, t...
Contexts in source publication
Context 1
... obtained 1,142 responses from individuals currently using mobile phone services, including 281 who have previously used MNP services 4 . The socio-demographics, which include gender, age, occupation, and household income, are described in Table 2. While carrying out the sampling, we considered the geographical characteristics, gender, and age structures of Japanese people. ...
Context 2
... the other hand, with respect to the non-users of MNP, the market share was 54.4% for NTT, 27.6% for AU, and 15.1% for SoftBank. The current major use of the services is indicated in Table 2. Among the respondents of the survey, 20% replied that they frequently use music download services and online games, while 50% stated that they only use e-mail and Web browsing. ...
