Table 1 - uploaded by Luiz Trento
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The purpose of this research is to identify the factors that contribute to the consumption of organic foods in the southern region of Brazil. A questionnaire was applied to identify the factors that influence the consumption of organic foods. The application of the questionary resulting in 312 respondents. Where the method used to analyze the respo...
Context in source publication
Context 1
... decision makers affirm their subjective opinion expressing the value of a single comparison by a pair at a time (DE LUCA et al., 2018;ZAHEDI, 1986). The preference or relative importance for each criterion is formulated in qualitative terms according to a rating scale that assigns numerical values from 1 to 9 (Table 1). Finally, in the last phase, the criteria weights and the performance scores of the scenarios are combined, and a general score for each alternative is determined by a weighted sum of the scores obtained for each criterion. ...
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Purpose: This study was carried out in order to be able to evaluate the effects of intrinsic (quality, taste, smell, etc.) and extrinsic (brand, packaging, country of origin, etc.) characteristics in product preferences and quality perceptions and to understand the importance of brand trust as an extrinsic characteristic in preferences. Design / Me...
Citations
... The research instrument consisted of 3 main sections: (i) socio-demographic characteristics; (ii) factors affecting organic food products consumption; (iii) consumers' behavior towards organic food products before and after the COVID-19 pandemic. To identify the factors that affect the consumption of organic food products, a set of 19 items adapted for previous research [70][71][72] was used. The 19 items were related to features of the food products (whether they are healthy, their taste, quality, and nutritional value, whether they are fresh or have a long shelf-life, whether they are without GMOs and without additives, and whether they had superior quality) on the 1 hand, and to the market, social believes, availability, on the other hand. ...
Organic products have grown ever more popular in recent years due to increased concerns regarding one’s health, the environment, and sustainability. The COVID-19 pandemic has only accelerated this growth, prompting producers to adapt to a rapidly growing market while maintaining the same standard of quality. We have conducted a questionnaire-based pilot study on 190 organic food consumers from Bihor county, Romania, in order to analyze the main factors influencing customers’ beliefs regarding organic food consumption, as well as assess the extent to which their consumption frequency changed after the pandemic. A principal component analysis was performed, dividing the factors into two categories referring to intrinsic and extrinsic characteristics of the products, respectively. It was noticed that the most important cues were ranked the same by our 190 respondents, regardless of their socio-demographical background. At the same time, people who consumed organic products more frequently before the pandemic have either maintained or increased their consumption, while more indifferent consumers maintained or decreased the proportion of organic foods in their diet.
Purpose. The aim of the article is identification and ranking of factors that determine the attitude of the student segment of consumers to organic food. Research methodology. The article uses general scientific and marketing research methods. In particular, systematic analysis and a comprehensive approach, as well as methods of collecting qualitative data such as focus groups and in-depth interviews, are used to identify the factors that determine the attitude of the student segment of consumers to organic food. Ranking of factors is performed by collecting quantitative data by questionnaires and processing the results by the arithmetic weighted average. Findings. The list of the main factors that potentially influence the attitude of student youth to organic food is determined. Using a questionnaire survey, the strength of the influence of individual factors on the desire to purchase organic food is assessed using a hierarchical rating scale. It is found that the vast majority of respondents determined the price and income level as the most significant factors. Confidence in the “organic” of products is the third most important in the decision to purchase organic food, which is determined by domestic specifics, namely the presence on the market of counterfeit products of unscrupulous producers. It has been established that the factors of concern for one's own health and ecology, which are of paramount importance for consumers in the developed countries of the world, are of secondary importance for the surveyed student youth. It is stated that domestic producers of organic food to successfully promote their products in this market segment need to adjust their own marketing systems. Originality. The main factors that define the attitude to organic food of the student segment of consumers and their hierarchical ranking depending on the strength of influence are determined. Practical value. The identified main factors influencing the formation of students' attitudes to organic food allow domestic producers to adjust the marketing mix for this segment of consumers. Key words: organic food products, student segment of consumers, attitude to organic products, motives of consumer behaviour, hierarchy of factors.
