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This study measured consumers’ perspectives and behaviors with respect to corporate social responsibility (CSR). Specifically, we explored the components of CSR, including CSR aimed towards the environment, society, customers, employees, suppliers, and shareholders. We also examined the impact of CSR practices on brand attitude and purchase intenti...
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Citations
... Companies with corporate social responsibility (CSR) practices care about customers, society, the environment and workers (Hsu and Bui, 2022;Mahmood and Bashir, 2020;Narayanan and Singh, 2023;Quezado et al., 2022b;Silva et al., 2020). CSR practices are critical to a company's survival and sustainability as the company must meet the various interests and needs of a wide range of stakeholders in a competitive business environment (Castro-Gonz alez et al., 2021;Chen et al., 2021;Pfajfar et al., 2022;Quezado et al., 2022b;Silva et al., 2020;Ž ukauskas et al., 2018). ...
... The apparel industry is responsible for about 10% of carbon emissions (Dewanto and Belgiawan, 2020) and about 165 chemicals are considered hazardous and have negative environmental impacts (Liang and Mangharam, 2019). CSR practices adopted by the company have changed customers' perceptions of the company, with consumers becoming more aware and knowledgeable (Hsu and Bui, 2022). Companies that engage in CSR practices attract consumers to buy brands with social responsibility (Hassan et al., 2022). ...
Purpose:
Companies with corporate social responsibility (CSR) practices care about customers, society, the environment and workers. This study aims to examine the impact of CSR practices (i.e. economic CSR, environmental CSR and societal CSR) on consumers’ purchase intention of apparel products, with the mediating role of consumer-retailer love on this relationship.
Design/methodology/approach:
Data gathered using purposive sampling technique from 300 young online consumers using purposive sampling were analyzed using partial least squares structural equation modeling via SmartPLS3.0.
Findings:
The results reveal that CSR practices (i.e. environmental CSR and societal CSR) have a positive influence on purchase intention for apparel products. Moreover, consumer-retailer love mediates the relationship between CSR practices (i.e. economic CSR and environmental CSR) and consumers’ purchase intention for apparel products.
Practical implications:
Apparel retail marketers should focus on key determinants when designing CSR campaigns and communicating these CSR initiatives in social media and annual reports. They should also focus on their service quality to create a good perception (images) that helps measure the emotional response (love) between the retailer and consumers.
Originality/value:
By applying the triple bottom line framework and the stimulus-organism-response model in a single framework, this study is unique and highlights the role of consumer-retailer love as an important mediator on the impact between CSR practices (i.e. economic CSR, environmental CSR, societal CSR) and consumers’ purchase intention of apparel products. The findings represent a new contribution to the existing literature, as there has been very limited research on this relationship in a developing nation context.
... As a substantial source of value to many businesses, consumers are one of the key stakeholders that organizations must relate responsibly with (Hsu & Bui, 2022). Inasmuch as a dissatisfied or unsatisfied customer can boycott their patronage of an organization's goods or services, it is critical that organizations uphold the values of fair pricing, responsible marketing and the provision of safe and quality products or services (Moisescu, 2015;Öberseder, 2013). ...
As the discourse around business ethics and sustainable development intensifies, many organizations are adopting initiatives in corporate social responsibility (CSR) as a strategic tool to satisfy regulatory requirements and also stakeholder expectations. While exploring the relationship between sustainable environmental practices and green innovation, this study identifies four critical stakeholder-centered CSR activities as precursors to sustainable environmental practices using data from 404 manufacturing firms in Ghana. The data was analyzed using the partial least squares method to structural equation modeling (PLS-SEM). The results established a positively significant relationship between employee-centered CSR initiatives and sustainable environmental practices while the relationship between community-centered CSR, consumer-centered CSR and environment-centered with sustainable environmental practices CSR were each not significant. However, sustainable environmental practices were found to advance green innovation. The study further recommended a multi-dimensional stakeholder-centered approach to the practice of CSR as a strategic tool for sustainable environmental development by the leadership of manufacturing firms, policy makers and regulatory bodies.
... if the company conducts otherwise, such as negative news, their reputation will be deteriorated (Jung & seock, 2016). study show how csR practice is effective in enhancing company reputation and sharpen its competitive advantages, which leads to the profitability of the firm (hsu & Bui, 2022). Kucharska (2020) further confirm that csR practice at the highest possible level to secure corporate brand reputation. ...
... the impact of csR to company reputation has been studied cross culturally. study from (hsu & Bui, 2022) shows how csR had a positive significant impact on brand reputation in all three cultures (indonesia, Vietnam, and taiwan). ...
... however, they also participate in the welfare of the ecology and societal. study from (hsu & Bui, 2022) shows that csR toward others issues than shareholder issues, especially issues on customer, will positively influences the effectiveness of csR initiatives. With csR, organization is considered as pro-social. ...
Attracting talent, particularly from Generation Z, remains a paramount concern for organizations across diverse industries. This paper aims to identify key variables influencing candidate attractiveness in joining organizations. Three variables—Corporate Social Responsibility (CSR), Employer Brand, Perceived Benefits, and Perceived Career Development—were examined for their impact on the intention to apply, serving as the dependent variable. A quantitative study involving 324 respondents, primarily Gen Z employees, was conducted between May and June 2022. Indicators for each variable were drawn from prior research. The data underwent analysis using Partial Least Squares (PLS) to assess validity and reliability, followed by structural model analysis to test hypotheses. The results indicated that only Employer Brand, Perceived Benefits, and Perceived Career Development significantly and positively influenced potential candidates’ intention to apply to organizations (p-value < 0.05). However, the study did not demonstrate a significant impact of CSR implementation on potential candidates’ intention to apply. Notably, it revealed a strong influence of CSR on employer brand. This study makes significant contributions to the discourse on talent attraction, underscoring the pivotal role of brand reputation, particularly influenced by CSR, in attracting talent. The findings emphasize the necessity for organizations to continually engage in CSR activities to bolster their reputation. Simultaneously, companies are encouraged to actively promote their career development programs and employee benefits offerings.
... Although beneficiaries were happy with the programs conducted by the organization, there were mismatches between expectations and reality from what they received. Also, Hsu & Bui (2022) indicated that the consumers across the areas were not concerned about CSR aimed toward shareholders, while all consumers considered CSR aimed toward themselves. Thus, consumers are more likely to support companies engaging in activities to improve society (Sotomayor, 2022). ...
While sustainable communities are at the forefront of Microfinance Institutions (MFIs) objectives worldwide, a discernible inclination towards profit-seeking persists. This study presents an opportunity to refine MFIs' CSR-related activities and bolster community awareness of their unwavering commitment to Corporate Social Responsibility (CSR). Specifically, this research used proportional stratified random sampling for the employees and clients of ten microfinance institutions (MFIs) in the Philippines. However, due to the massive number of clients of MFIs, incidental sampling was considered and used in gathering data from the clients of the microfinance institutions. Employing descriptive design and t-test, the research unveils MFIs' primary focus on health programs, charitable works, youth and sports development, disaster and relief operations, and environmental sustainability. These compelling findings serve as a dependable foundation for the establishment of CSR assessment guidelines, empowering MFIs to propel community-driven sustainable development. Embracing targeted CSR efforts, MFIs can catalyze transformative change, nurturing resilient and thriving communities.
... Corporate responsibility to the environment is a company's activities or efforts to minimize the negative effects of its commercial operations on the environment (Rahman & Post, 2012). The company's operation reduces its energy usage, uses environmentally friendly and sustainable materials, and manages its waste correctly (Hsu & Bui, 2022). CSR practices can help a company save money on resources, reduce the harmful effects of natural disasters, and generate long-term financial benefits (Lv et al., 2019). ...
This study examines the effect of corporate social responsibility in terms of corporate responsibility to shareholders, employees, suppliers, customers and consumers, the environment, and society on corporate resilience during the Covid-19 crisis. Resilience has stability and flexibility dimensions. The focus of this research is on the flexibility dimension. This quantitative study used data from 2020 when the Covid-19 outbreak began in Indonesia. One hundred four non-financial companies listed on the Indonesia Stock Exchange were selected as samples for this study. The results showed that the company's responsibility to the environment and society positively affected corporate resilience. The company's responsibility to suppliers, customers, and consumers has a negative effect on corporate resilience. Meanwhile, the company's responsibility to shareholders and employees does not affect corporate resilience. The results show that not all aspects of corporate social responsibility affect corporate resilience during the first year of the Covid-19 crisis.
... Based on the theory of perceived consumer effectiveness (PCE) we can propose that CRSC should have an influence in the attitude and purchase intention of those brands that are perceived more effective in terms of sustainability. An individual's attitude toward any brand is based on the information or knowledge he or she has gained through particular sources (Hsu and Bui, 2022). The primary objective of signaling theory is to minimize information asymmetry between two parties (Spence, 2002). ...
Sustainability is gaining increasing importance for society and industrial development due to the accelerated consumption of resources that deteriorates the environment. While significant attention has been paid to corporate responsibility, the role of the consumer has received less attention. Based on the theory of perceived consumer effectiveness, the signaling theory, and the social perspective; this research analyzes the effect of consumer responsibility for sustainable consumption (CRSC) on the local brand preference, and the moderation effect of cosmopolitanism and ethnocentrism on this relation. Implementing SEM on the information collected through a survey with 2589 valid responses, this research proves the positive effect of CRSC on the local brand preference. Likewise, it is also proved that the effect of CRSC on the local brand preference is more leveraged by the feeling of the consumers of being citizens of the world (cosmopolitanism) than by a patriotism feeling (ethnocentrism).
... In VietNam, the studies related to environmental and social disclosure usually include the following groups: (1) Studies that assess the importance of environmental and social disclosure on sustainability report to attract investment, improve the reputation and image of enterprises in the market, case studies include, research by (Hsu & Bui, 2022;Le et al., 2022;Tran, 2022); (2) Studies on factors affecting environmental and social information disclosure, the factors tested in the model include: Enterprise size, financial leverage, board size, the independence of the chief executive officer and independent auditor, researched by (Nguyễn et al., 2019;Pham et al., 2021;Thị Thanh Thủy & Hồng Nhung, 2021) (3) Studies on the impact of sustainability information disclosure on business performance, such as: (Hoang & Tran, 2022;Mai, 2022). However, the way to measure the variables on the level of information disclosure about society, the environment, and the measurement of performance varies between studies. ...
This study was conducted to examine the relationship among environmental, social disclosure, sustainable development, and firm performance. The data is collected from 71 mining companies listed on Vietnam’s stock market from 2018 to 2021. Research results show that the level of environmental and social disclosure has direct impact on the level of sustainable development and firm performance of the company. Moreover, the results also show that the level of environmental and social disclosure has indirect impact on the firm performance of through the sustainability variable. Through findings, some recommendations are given for promoting social and environmental disclose of Vietnamese mining companies and similar countries to raise their awareness and responsibility for social and environmental information disclosure.
... The study of Hsu and Bui (2022) identified that CSR does not have the same influence on customer purchase intention in all countries investigated. The findings of Chu and Lin (2013) also demonstrated significant differences between the United States and China concerning purchase intentions of cosmetics. ...
Corporate social responsibility (CSR) and circular economy (CE) have assumed considerable importance in the efforts for sustainable development. However, some consumers do not positively respond to CSR and CE activities, and few studies have analyzed the consumers' perspective about the topics. This study investigates consumer knowledge and perception about CSR and CE and their willingness to pay (WTP) for products from companies that follow these concepts, examining differences according to demographic characteristics. We carried out a survey with 302 Brazilian and Italian consumers of cosmetic products. Our results show that most consumers have a low understanding of CSR and CE and a low perception of the socio‐environmental initiatives of companies that follow CSR and CE concepts. Nevertheless, most consumers show WTP for products from companies that follow these concepts. We identified demographic variables that allowed us to relate the profile of consumers with their knowledge about CSR and CE and their WTP. We provide insights for companies and policymakers in advancing toward CSR and CE.
... Indonesia considered as the first nation in the world to adopt a mandatory approach to CSR, back in 2007 (Halkos and Nomikos, 2021;Hsu and Bui, 2022). However, whilst the regulations have required CSR as compulsory, they have not determined how it should be measured. ...
... Many of the studies in the field of sustainability are focused on publicly traded organizations with significant assets, employees, or market capitalization (Halkos and Nomikos, 2021;Hsu and Bui, 2022;Husnaint and Basuki, 2020). While 'size' is one of the most independent factors used to investigate its effect on sustainability practices, previous research has focused on how SMEs can provide significant support for the existence of large organizations (Aleixo et al., 2018;Chong et al., 2018;Gunawan, 2015). ...
Sustainability policies are needed to promote sustainability reporting and actions in companies, including small-and-medium-enterprises (SMEs). The purpose of this study is to provide a platform to define key actors in the development of sustainability reporting policies especially for SMEs. This study uses a qualitative approach, conducting a comprehensive internet-based literature study with the search terms “Sustainability in SMEs,” “Indonesian SMEs,” “CSR in SMEs,” “Policies for SMEs,” and “Regulations for SMEs.” To leverage the research results, we conducted semi-structured interviews with the Financial Services Authority (OJK), good corporate governance forums, reporters from the Ministry of Finance, representatives from the Ministry of Cooperatives and SMEs, the Ministry of Industry, and SMEs which are the suppliers of large companies. Currently, there is no policy that actively encourages and supports SME in developing sustainability reports in Indonesia. The two most relevant regulations are 29/POJK.04/2016 and 51/POJK.03/2017, which most apply to large companies and publicly listed companies. Large companies are obliged to promote the submission of sustainability reports, unlike the SMEs. This study highlights the crucial role of sustainability reporting in promoting sustainable practices among SMEs and emphasizes the importance of enforcing laws and regulations to promote corporate social responsibility (CSR) in SMEs to achieve sustainable development goals. The findings are expected to assist relevant stakeholders in developing policies to promote sustainability reporting and practices among SMEs, not only in Indonesia but also in other countries to support stronger economic sustainability.
... Penerapan CSR di Indonesia telah banyak dilakukan, namun masih belum terpenuhi secara nyata dan belum tepat sasaran (Pratiwi, 2022;Wiranata & Rusmawati, 2022). Saat ini, CSR tidak lagi dipandang sebagai pilihan namun juga sebagai tuntutan dan kewajiban untuk semua stakeholder, baik itu bagi negara, masyarakat maupun perusahaan itu sendiri (Djufri et al., 2022;Hsu & Bui, 2022). Beberapa penelitian menunjukkan bahwa kebanyakan perusahaan di Indonesia hanya menjadikan CSR sebagai penggugur kewajiban dan pencitraan saja (Dinar et al, 2022). ...
This study aims to reconstruct the concept of CSR with the values contained in pangadarang so that it can provide a new perspective on the concept of CSR. This aim proposes an interpretive paradigm and ethnographic method to understand and reconstruct the concept of CSR with the local wisdom of Pangadarang. This study uses two methods in ethnography, namely the step-by-step method and the inculturative critical ethnography method. The customary order contains customary rules “Pattuppui ri-Ada'e, Mu pasanrei ri-Syara'e”, an affirmation to always be sami'na wa atho'na against God's commands and always uphold the values of local wisdom in order to be human. who is dignified and always has hablum minannas. Research shows that companies must uphold the values of sipakatau, sigunakannge' and sipakalebbi in establishing social relationships. To protect the surrounding environment, companies must also apply the makkasiwiang culture as a quality control in managing nature. This application can be a social capital that can bring benefits to the company.
