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Pakistani consumers must be well informed that, in achieving their corporate goals, organizations now bear greater responsibility to develop healthy environment and aware society. This study aims towards assessment of the impact of Corporate Social Responsibility on Consumer Behavior in Pakistan and to analyze whether consumers reckon Organization’...
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Context 1
... Table 2, shows consumer general awareness towards CSR. According to the survey, 19.5% of the respondents understood the concept of CSR adequately, 48.2% understood CSR moderately, 31% of the respondents had little understanding of the concept of CSR and 1.6% of the respondents didn't have any knowledge of CSR and their responses were excluded from analysis. ...Citations
... The purpose of the study conducted in Pakistan was to determine whether consumers give thought to an organization's corporate social responsibility (CSR) initiatives before making a purchase. Consumer behavior was found to be strongly positively correlated with all the CSR components; economic responsibility was deemed to be the most significant component, followed by philanthropic, legal, and ethical obligations [88]. The Korean study's findings indicate that for Korean participants, ethical and philanthropic social responsibility (CSR) efforts had no noticeable effect on company reputation, while legal and economic CSR initiatives contributed positively to corporate reputation [89]. ...
... Results show that ethical responsibility has a positive significant impact on customer engagement (15%) and purchase intentions (35%). Subsequently, environmental responsibility has exerted a notably positive influence on consumer engagement, increasing it by 11%, and on purchase intentions, raising them by 18% (Table 1) [83,84,[86][87][88][89][90][91]. Meanwhile, philanthropic responsibility and economic responsibility have an insignificant effect on customer engagement. ...
... Based on the above literature synthesis and review [83][84][85][86][87][88][89][90][91] it can be stated that customers all around the world value the efforts of CSR initiatives taken by organizations, while the level of impact can differ globally and significantly. DOI: http://dx.doi.org/10.5772/intechopen.1004829 ...
In this post-COVID era, consumer presence is felt more than ever, especially in the corporate world. Consumers should embrace the more positive and distinctive identity of a company that engages in corporate social responsibility, which bound companies to focus more on their moral, ethical, and social obligations beyond their economic interests. Consumers are more likely to act favorably toward a company that has acted to benefit its customers as opposed to just delivering quality products. Recent research finds that CSR can reduce anger and negative word-of-mouth following service failures and increase behavioral loyalty along with a favorable attitude and intrinsic motivation to facilitate the brand. These findings suggest the role of company involvement (donating funds, providing/developing corporate capabilities), and their precise structure, such as cause-related marketing, corporate social marketing, corporate philanthropy, and socially responsible business practices, are required. In this chapter, we will try to understand the impact of CSR on consumer behavior. Also explore the science of consumerism by exploring the key areas of consumer psychology and its relationship with the perceived corporate value, trust, and commitment, which, in turn, results in an increase in satisfaction, loyalty, and consumer well-being.
... According to Carroll (1991), organizations should participate in voluntary charitable and welfare activities in communities that enhance the quality of life. By performing these activities, an organization may not acquire direct financial benefits but surely grow benefits indirectly as better organization image, improved legality and loyalty of stakeholders (Bebchuk et al., 2022;Safi et al., 2013). So, based on the above, it can be proposed that H6: There is a positive relationship between PR and CPI. ...
Corporate Social Responsibility (CSR) persuades organizations towards upward mobility in society, and presently, organizations' involvement in societal issues is a promise for successful, profitable business. Recently, CSR has grabbed the attention of academic scholars and practitioners. Thus, this study hypothesizes an organization can enthrall consumer purchase intention by upholding CSR activities. The current study also determines the relationship between legal responsibility (LR), economic responsibility (ECOR), ethical responsibility (ER), philanthropic responsibility (PR) and consumer purchase intention (CPI). Furthermore, it determines the mediating role of CSR awareness in the relationship between CSR and CPI. Four hundred (400) data were collected from consumers of Pakistan's fast-moving consumer goods (FMCG), and the findings were evaluated through SPSS 22.0. The findings of this deductive and quantitative study exhibit that CSR, LR, ECOR, ER, and PR significantly influence CPI. The results also support the mediating role of CSR awareness in the relationship between CSR and CPI. The results have valuable insights for practitioners and policymakers.
... Numerous companies have incorporated socially responsible elements into their marketing strategies, aiming to support communities through the provision of beneficial services and products. It is interesting to note that philanthropy can also serve as an effective business tool [63]. Companies use their websites to market their CSR efforts. ...
This study aims to clarify the impact that CSR marketing has on the frm performance. Benefts of Corporate Social
Responsibility Marketing Activities Employed by Companies Explored through Website, Google Search, Annual
Report, and Egyptian CSR Reports. This study employs exploratory and qualitative data acquired through several
research methodologies to explore the benefts of Corporate Social Responsibility Marketing Activities Employed
by Companies. The collected data are then used to develop an updated and critically analyzed explanatory frame‑
work, which establishes the link between fnancial performance and CSR marketing. The results indicate that the link
between CSR and fnancial performance is strong. The study also provides relevant practical implications for organiza‑
tions in developing nations, such as Egypt. It shows that adopting and implementing CSR programs can help com‑
panies gain competitive advantage. The signifcance of this study lies in its provision of empirical evidence regard‑
ing the infuence of marketing practices related to environmental, social, and governance factors on the fnancial
performance of Egyptian companies, specifcally in relation to the sustainability index.
Keywords Marketing, Corporate social responsibility, Firm performance, Egypt
... However, given the free dissemination of opinions, companies must develop communication strategies recognizing how easily an e-reputation can be enhanced or permanently damaged. In short, the use of media can be seen as a strategic way to achieve certain goals (Garriga & Melé, 2004), increase customer engagement and loyalty (Safi & Ramay, 2013), and influence the organization's e-reputation (Carroll & McCombs, 2003). ...
The purpose of this investigation is to analyse the relationship between corporate sustainability disclosure and media visibility, as well as the relative impact of each of these investments on perceived quality and electronic popularity in the tourism sector. Therefore, we have identified organizations in the Sustainability Disclosure Database from the Global Reporting Initiative, active in the tourism sector, as well as organizations with hotel properties rated as 2019 Star Award Winners by Forbes Travel Guide, located in one of the twenty most visited cities in the world in 2018. The results show that organizations choose to invest in sustainability disclosure on the expectation of securing an improvement in their media visibility. When they choose to invest in media visibility, organizations do not feel the strategic need to invest in sustainability disclosure. For companies with a higher perceived quality level, investing in sustainability disclosure is not a causal condition. For companies with a higher perceived electronic popularity, the majority continue to invest in media visibility, except public companies that invest in sustainability disclosure instead.
... Thomas & Tahir (2019) found that, compared to other perspectives of CSR, the economic element in CSR had the strongest and most significant relationship with consumer purchasing behaviour. The findings are consistent with the findings of Safi and Ramay (2013), who discovered that economic responsibilities are the most important for organisations. This is due to the fact that consumers anticipate organisations to generate profits and use those profits to produce high quality goods and services that will boost their confidence level, enhance their quality of life, and provide them with more options; these expectations align with the economic concerns of corporations (Teh et al., 2019). ...
... Economic responsibility 0.479*** 0.000 Legal responsibility 0.302*** 0.000 Ethical responsibility 0.513*** 0.000 Philanthropic responsibility 0.466*** 0.000 ** Correlation is significant at the 0.01 level (2-tailed). The significant correction between economic responsibility and consumer purchasing behaviour is consistent with the findings of Thomas and Tahir (2019); Safi and Ramay (2013); Onlaor and Rotchanakitumnuai (2010); Dusuki and Yusof (2008), all of whom discovered a positive and significant relationship between economic responsibility and consumer purchasing behaviour. It could be explained by focusing on the demographic background of respondents, where all of them were university students, and they would most likely choose to purchase products and services at affordable prices because they did not yet have stable incomes. ...
... The result also indicated that the relationship between legal responsibility and consumer purchasing behaviour was moderately significant and positive. Similar findings were obtained from previous investigations into legal responsibility and demonstrated consistency with the findings reported by (Fadun, 2014;Safi and Ramay, 2013;Min et. al., 2012). ...
... ). For instance,Marin et al. (2009) have drawn a model of influence of CSR on loyalty. They demonstrate that CSR initiatives are linked to stronger loyalty because the consumer develops a more positive company evaluation.Safi and Ramay (2013) also conducted a study on impact of CSR and for consumers of Pakistan and concluded that Pakistani consumer's priority appeared to be different than that of Carroll's Classical Pyramid, where economic responsibility was considered to be the greatest priority, followed by philanthropic, legal and ethical responsibilities. Castro-Gonz ale ...
Purpose
This study aims to examine the relationship between the perception of consumers about corporate social responsibility (CSR) and consumers’ purchasing behaviour in the retail sector. Specifically, this study investigates the impact of perceived CSR on consumer attitude and behaviour and the influence of attitude on the relationship between perceived CSR and purchase behaviour.
Design/methodology/approach
In this study for collection of the data, an online questionnaire was distributed among the Indian retail consumers. From the collected primary data set, 249 data points were found fit for analysis. Further, the direct, indirect and moderating effects were evaluated using the structural equation modelling technique.
Findings
It is identified that while perceived CSR has a significant influence on consumer purchase behaviour, consumer attitude is having an insignificant impact on the relationship between perceived CSR and purchase behaviour. The findings of this study also show that consumer demographics do not have any moderating impact on the relationship between perceived CSR and purchase behaviour.
Research limitations/implications
The findings of this study are useful to retail managers interested in enhancing CSR. The results of this study suggest that retailers should focus on strengthening consumers’ perceptions about retailers’ CSR initiatives and enhancing co-creation activities. As an extension to this research, further study can include more potential mediators like consumer effectiveness and timing of CSR initiatives.
Originality/value
This study applies stakeholder theory as well as extends the classic theory of planned behaviour model and proposes the establishment of links among consumers’ perceptions about CSR, consumer attitude and behaviour around the retail sector. In addition, this study considers not only overall consumer behaviour but also specific dimensions of consumer behaviour, namely, loyalty, intention and satisfaction.
... Understanding consumer buying behavior can support marketers become more familiar with their customers. In addition, it could be the root for marketers to develop applicable marketing strategies [33]. If marketers are aware of the consumer buying process, they know how consumers get information to buy and what factors influence their decision to buy Vahdati, [32]. ...
As part of their market segmentation, chain branding, and or the wider issue of customers’ increasing attention in the context of a low-carbon economy, hotels seem to be increasingly engaged in Corporate Social Responsibility activities to better capture their customer reaction, Yet there are limited studies at a micro-level examining the impact among various categories of hotels in Zanzibar. With the emphasis on environmental dimensions, this study focuses on investigating the impact of the existing Corporate Social Responsibility practices on customer behavior perspective targeting visitors, hoteliers and employees. Primary data using survey questionnaires were collected and involved tourists or visitors and hotels’ employees sample-sized of 140. The study adapts sequential mixed methods with quantitative and qualitative patterns and with purposive sampling technique the study takes 100 from the 140 respondents of selected hotels’ employees to provide information on the problem area and 40 tourists were selected randomly at different hotels as customers and by employing various multivariate analysis techniques results were achieved. At the 0.05 level of confidence, the study revealed that all of the four predictors: green promotion, recycling, friendly products and waste management have significant impact on the customer behavior in a positive direction. The results show that customers who have positive attitudes on green promotion, recycling, friendly products and waste management tend to be influenced in their behavioral change positively which then provide rooms and opportunities for stakeholders in the hospitality industry such as hotels in Zanzibar to attract more customers by improving issues like green promotion, recycling, friendly products and waste management in their surroundings. as a dynamically developing sector of the economy, tourism sector and in particular, hotel management should meet society’s expectations within the framework of minimizing negative effects on the natural environment and focus on corporate social responsibility as business strategy for long-term business vision.
... A growing number of marketplace polls attest to the positive impact of CSR on consumer behavior (Safi, 2013;Bhattacharya & Sen, 2004). ...
Purpose
The purpose of the study was to examine the effect of corporate social responsibility (CSR) and marketing capability on consumer behavioral responses in the mobile telecommunication industry in Ghana. Particularly, the study estimated the moderating effect of marketing capability on the relationship between CSR and consumer behavioral responses.
Design/methodology/approach
Both customers and employees of three major mobile telecommunication companies were sampled for this work. A mixed linear regression technique was used to examine the relationship between corporate responsibility, marketing capability and customer behavioral responses.
Findings
The empirical results revealed that marketing capabilities moderate the relationship between CSR and consumer responses in the telecommunication industry.
Research limitations/implications
The study proposes practical dimensions to the mobile telecommunication companies that the extensive development of strong marketing capabilities serves a conduit for CSR to achieve favorable consumer responses.
Originality/value
The results have opened up rather a limitation studies on the moderation role marketing capabilities in relationship between CSR and consumer behavioral responses in the telecommunication industry.
... A direct link between ethical responsibility and consumer engagement on social media has not been studied. However, [45] explained a relationship between the ethical dimension and consumer behavior. Moreover, consumers consider a company's ethical practices to be a critical factor in their buying decision, and there seems to be a significant relationship between ethical responsibilities and consumer buying behavior [20]. ...
... Previous studies have not examined the relationship between economic responsibility and consumer engagement. However, a significant relation was found between economic responsibility and consumer behavior [45]. Other studies confirmed that a positive relationship exists between CSR responsibilities and consumer purchase behavior, which concluded that economic responsibility had the most significant impact [47]. ...
... As for the mediation variables, the results indicate that environmental and ethical responsibilities have an indirect significant effect on purchase intention with the help of consumer engagement as a mediating variable. This was contrary to the findings of [45], where a positive impact was found between philanthropic responsibilities and consumer behavior. Furthermore, philanthropic responsibility positively influences attitude, which consequently increases behavioral intentions [10]. ...
Corporate Social Responsibility (CSR) has become a vital factor in how organizations run their businesses. Consumers are becoming more aware of it and are expecting it from organizations. With the rise of social media, organizations have another channel to communicate their CSR activities to their stakeholders. A good deal of research has been conducted on CSR and its relation to consumers. However, there is limited research on its influence on consumers via social media channels. Therefore, this research studied the impact of an organization’s CSR activities on consumer purchase intention with the mediating effect of consumer engagement via social media. A total of 21 questionnaire surveys were provided. A sample size of 250 responses was successfully collected via different social media platforms. Results show that ethical responsibility has a positive significant impact on customer engagement (15%) and purchase intentions (35%). Environmental responsibility has a positive significant impact on consumer engagement (11%) and purchase intentions (18%). Meanwhile, Philanthropic Responsibility and Economic Responsibility have an insignificant effect on Customer engagement. Customer engagement has a positive and significant effect on Purchase Intension (47%). Finally, the purchasing intention of consumers is mediated positively and significantly by consumer engagement with CSR activities on social media. In addition, consumer engagement with CSR activities on social media has a positive impact on purchase intention. However, contrary to other research, economic and philanthropic responsibilities have no significant impact on consumer engagement with social media activities.
... various requirements of social responsibility to gain the market, to get consumers' trust, and to compete with others. Corporate Social Responsibility (CSR) activities influence the consumers in accepting or rejecting the products or services (Safi, 2013). Halal consumers worldwide are always worried about the quality, authenticity, and Halalness of their consumable items. ...
... CSR activities establish a significant relationship with customer's behavior towards the company and its products and services (Rahim et al., 2011;Safi, 2013;Vahdati et al., 2015). It is a concept that signifies that business involves responsibilities toward people, society, environment, etc. surrounding its business actions. ...
Corporate Social Responsibility (CSR) is an essential part of modern businesses. It enables the long-term sustainability of businesses in this competitive business world. The Halal sector is one of the fast-growing and influential opportunities for entrepreneurs to earn from home and abroad by focusing Halal standards on products and services. Halal consumers worldwide necessitate authentic Halal products and services to protect their religious faith and obligation. Considering this Halal sector has been expanded everywhere to serve Muslims where non-Muslims also accept Halal products and services considering hygiene, authenticity, and safety. However, to compete in the Halal sector businesses require complying with their social responsibility as the Halal consumers are very concerned about their products and services and curious to know what the businesses do in performing CSR activities. Hence, this study aims to research the existing CSR culture in Bangladesh where the Halal sector is remarkably earning much foreign currency by exporting Halal products in various countries. The study represents a systematic literature review, focuses on past research that has been conducted on CSR in the country in a sense that CSR of Halal businesses derives from Sharia, and it is the time to think seriously about CSR per Sharia since Muslim consumers worldwide priorities religious obligations in their every aspect of life. The study, therefore, is fruitful for future researchers to know where research is urgent.
