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Concept map of motivational factors for graduate students to patronize the local farmers market. 

Concept map of motivational factors for graduate students to patronize the local farmers market. 

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Figure 1. Concept map of motivational factors for graduate students to...
Building Public Health and Community in a University Town: Motivational Factors for Shopping at a Local Farmers Market by Graduate Students
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  • Jan 2012
Farmers markets represent a unique venue for analyzing the dynamic nature of communities. The purpose of this study was to describe the factors that motivate graduate students to patronize a local farmers market. Semi-structured interviews were conducted with six graduate students from a large university located in a rural town in the southern Unit...
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... upon the analysis of the six interview transcripts, eight themes emerged that described the motivational factors of graduate students to patronize the local FM: (1) Location and Distance, (2) Seasonality, (3) Community, (4) Social Interactions, (5) Consumer and Producer/Vendor Connection, (6) Production Methods, (7) Environmental Concerns, and (8) Economic Reasons. See Figure 1. The themes that emerged from this study resonated with earlier studies (Lockeretz, 1986;La Trobe, 2001;Wolf et al., 2005). ...