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In Europe and especially in Germany short-term price adjustments by retail companies are led by behavioral patterns that follow the logic of the prisoner’s dilemma. In order to escape this short-term competitive pressure, an increasing number of retail companies focus on the diversification of their activities by offering new product lines such as...
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Context 1
... Especially in Germany, the percentage of the retail margin in the total power costs is fairly small. As shown in the Figure 2 below, only 20 % of the average household electricity price of 29 EURO cents/kWh is due to generation and retail, while the retail part accounts for only 7.5 % of the retail price. ...
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