Color Sphere in 7 Light Values and 12 Tones (Itten, 1921)

Color Sphere in 7 Light Values and 12 Tones (Itten, 1921)

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This study discusses how the perception of web design varies between cultures, the importance for designers in today's global market to ascertain the needs and preferences of their target audiences and how different cultures have distinctive perception models of design. Designers, therefore, need to build an understanding how these differences are...

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... Itten who taught at the Weimar Bauhaus between 1919 and 1922 developed the twelve 12-color wheel (Figure 2, next page) based on three primaries, three secondary and six tertiary colours which, according to Smith (2017), still is used to introduce graphic design students to colour theory. (Itten, 1921) 8 Wassily Kandinsky, maybe most known for his influence on the development of Neo- Expressionism in the U.S (Fiedler, Feierabend and Ackermann, 2013) taught at the Bauhaus from 1922; commencing his teaching at the Weimar Bauhaus and came to stay with the school during both the Dessau period between 1925 to 1932 and the final year in Berlin 1933, before the Bauhaus was finally closed due to pressure from the Nazi regime (Fiedler, Feierabend and Ackermann, 2013). ...
Context 2
... from the discourse around the statistical validity of Hofstede's sample size, one also must question whether it is even possible to classify a country as a single culture? Consider the U.S. which according to Hofstede is classified as a single homogeneous culture given Figure 2, below, illustrating the fifteen largest ethnicity groups of the US-population (US Census Bureau, 2000). ...

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