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Digital fashion is the use of computer technology to simulate the visual representation of clothing and the physical properties of clothing textures. Virtual clothing and digital fashion will continue to explore innovative directions to revolutionize the virtual experience for a long time to come. They are new ways for fashion brands to interact wi...
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... maturity is demonstrated by its ability to accurately simulate the drape of fabrics; fabrics with varying physical properties, such as knitted fabrics and plain fabrics, exhibit varying draping effects in clo3d, and the effect can be generated in real time by accessing a library of common fabrics. Figure 2 illustrates the virtual design process with clo3d. ...
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... No obstante, nuestra muestra solo halla tres artículos sobre moda y lujo en el campo de las CC.SS. (Ayiter, 2010;Guo;Hou, 2022;Joy et al., 2022); nuevamente la moda y los cosméticos son tratados mayormente por otras disciplinas (Lee-BA;Kwon, 2022;Oh;Nah, 2021). Además, su tratamiento en CC.SS. ...
The metaverse is the conjunction and optimization of the possibilities of the Internet and technology at their best. It is a consequence of the development and evolution of digital society. Technological innovation, fundamentally oriented toward virtual reality, augmented reality, and mixed realities, contributes significantly to the creation of a solid foundation on which to build an entire universe of virtual worlds. This is a universe that, in turn, requires the creation of backbone content for narratives that attract and retain users by capturing their attention to promote a specific ecosystem that transfers the activities of the real world to a virtual one, either projected or recreated. This research is based on a systematic review of 402 articles and a qualitative analysis of 125 publications. It examines the trends in technology, application, and methodology pertaining to the metaverse in the social sciences field, namely marketing and communication and neuroscience, areas that contribute to the understanding of the social dimension of the metaverse phenomenon. Although there is abundant academic literature on the metaverse in computer science, this is not the case in the aforementioned disciplines. Given that the metaverse is destined to become the next Internet revolution, there is a race among countries and brands to position themselves within it, which is expected to intensify in the coming years. The metaverse can contribute to a wide variety of applications of a social nature, which is why it is a highly competitive tool for nations, companies, and academia, as well as the public and private media. The results indicate a technological transformation proposing a future that includes neuro-technologies based on brain–computer interfaces and the metaverse as the setting. This will occur alongside the solidification of the virtual ecosystem thanks to the emergence of digital natives and Gen Z, as well as the convergence of many different technologies and immersive and participatory content, in which the consumer is the provider, owner, and beneficiary.
The metaverse is a shared, virtual space where users can interact with each other and digital objects in real time. It has the potential to revolutionize the way we do business by providing a new platform for conducting transactions, collaborating on projects, and connecting with customers. Metaverse can benefit businesses by providing a new platform for virtual events. The metaverse also has the potential to revolutionize the way businesses collaborate and work with each other. Overall, the metaverse has the potential to be a powerful tool for businesses, providing a new platform for conducting transactions, collaborating on projects, and connecting with customers. More research is needed to provide reliable data for decision-making by managers, so based on these research gaps, this study aims to assess the challenges and opportunities, thus building a benchmark on how the metaverse can leverage the business world.
The metaverse has increasingly attracted the attention of academics and practitioners, who attempt to better understand its theoretical foundations and business application areas. This paper provides an overarching picture of what has already been studied and investigated in metaverse academic investigation. It adopts a systematic literature review and a bibliometric analysis. The study designs a thematic map of the metaverse research. It proposes four streams of research (metaverse technologies, metaverse areas of application, marketing and consumer behaviour and sustainability) for future investigation, which academics and practitioners should explore. It also contributes towards a systematic advancement of knowledge in the field, provides some preliminary theoretical contributions by shedding light on future research avenues, and offers insights for business.
