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Classification of Countries in the Middle East & Sub-continent

Classification of Countries in the Middle East & Sub-continent

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Figure 1. IER Main Offices Worldwide
Figure 2. IER Check-In Kiosks Solutions
Table 3 . IER Focused Markets
Figure 4. Human Relations Management Factor Model
+2 Table 8 . Classification of Countries in the Middle East & Sub-continent
Cross-cultural Communication and Language Perspective: Moving from Localization to Glocalization
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  • Jun 2018
Objective: This is a case study on how a French firm went from Localization to Glocalization from a cross-cultural communication and language perspective. Methodology: The method used was a case study approach. Lionel Thibaud, the General Manager, Impression et Enregistrement des Résultats (IER) (a French firm) based on the Middle East thought abou...
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... culture was an important priority area for IER Middle East as it impacted not just business with the customer but morale, cross-cultural management and functioning of the team Lionel put together over the years. Some countries in the Middle East region would have less acceptance of change (and this was usually linked to local cultural habits) such as countries in groups C, D and E (refer to Table 8). According ...