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Television advertisements have a great impact on the buying and selling behaviour of consumers. The advertisers' primary purpose is to reach consumers and influence their awareness, buying behavior and attitudes. Companies invest on the products to keep in mind the consumers' needs, and behaviour. The main aim of the research is to explore: whether...
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Context 1
... is used by 20.3 percent respondants while 14 percent respondents use warid whereas only five percent use zong network in their daily life. Data is evaluated in (%) N=300 Table 2 shows that most of the respondents (69.7 percent) believed that Ufone cellular company advertisements are very attractive, catchy and influential in comparison to others. 18 percent respondents like Telenor advertisements, whereas 6.3 percent of the respondents voted Mobilink cellular company to have more attractive advertisements. ...Context 2
... hire national and multinational advertising companies to generate innovative ideas, to produce catchy advertisements, which can change the behaviour and grab the attention of viewers. Findings of the study show that most of the users consider Ufone advertisements as catchy and influential (Table 2). In the field of technology, TV commercials of cellular companies play vital role in changing the behaviour of viewers to switch from one connection to another (Agarwal, 2010). ...Similar publications
This study suggests that the competing ad in an ad-viewing context can alter participants' evaluations of the target ad and the target brand. Results of two experiments have indicated that, for a new brand, the diagnosticity and effectiveness of ad messages is determined by the uniqueness of product attributes featured in the ads. Further, findings...
