Figure 4 - uploaded by Jose Sanchez-Gutierrez
Content may be subject to copyright.
Big data and data analytics for new product development 

Big data and data analytics for new product development 

Source publication
Book
Full-text available
Technology Innovation, Finance, and CRM, their repercussions on Competitiveness is an excellent book for experts, students and entrepreneurs. Into their pages, we can discover different topics about the competitiveness factors like CRM, Marketing, Social Network, Innovation and Technology, CSR, and so on. In seven chapters, academics and experts ex...

Similar publications

Article
Full-text available
The concept of cause-related marketing (CRM) was not sufficiently studied in the context of hypermarket. The objective of this study is to discover if CRM enhances customers' patronage behaviour towards a hypermarket and whether the absence of CRM in a hypermarket initiates a switching behaviour among consumers. Therefore, five variables (attitude,...