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Behavioral insights provide end-to-end solutions along the patient journey

Behavioral insights provide end-to-end solutions along the patient journey

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Behavioral insights provide end-to-end solutions along the patient journey
A behavioral science framework to address latent demand in mental healthcare
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  • May 2022
Mental health services often seek to increase supply, without considering demand, which can be addressed by matching care to the needs and preferences of users.
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Context 1
... are three main areas in which behavioral economics and marketing research could help address the latent demand problem in mental health: preference elicitation; preventative care; and patient-oriented research (Table 1). ...

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