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Testing the effect of hedonic value on loyalty, the hedonic value on satisfaction, and customer satisfaction on consumer loyalty, and investigating the effect of hedonic value on consumer loyalty with customer satisfaction as an intervening variable is the purpose of this study, with a case study on e-commerce Shopee. The sample aims to be a method...
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... Figure 3, Composite reliability (CR) value is said to be reliable if it has a number of each variable is 0.812 for hedonic value, consumer loyalty of 0.899, and customer satisfaction of 0.888. The indicator is declared valid if it has a loading value> If the loading factor is> 0.7 on an indicator of the intended construct, and has more value than crossloading. ...
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