Fig 10 - uploaded by Ipek Krom
Content may be subject to copyright.
1: Accumulation of Brand Culture Source: Holt, Douglas. B. (2003). Brands and Branding, Boston, MA: Harvard Business School Publishing, No:9-503-045.
Source publication
In comparison to traditional marketing methods, which are based on target
audience impressions, experiential marketing can be defined as a process that
engages consumers with the brands enabling them to feel the products, while
opposing them to real life experiences. Due to the intensity of this in-depth relationship, the brands have begun to devel...
Similar publications
Organizations often use blogs as a promotional vehicle to create superior value for their stakeholders. While blogs are one of the most utilized digital marketing tools, there has been limited academic research and in-depth applications on how to successfully design and execute such initiatives. This article fills that gap by providing a sound and...
