A heat map on the Babylon web page

A heat map on the Babylon web page

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User studies are typically difficult, recruiting enough users is often problematic and each experiment takes a considerable amount of time to be completed. In these studies, eye tracking is increasingly used which often increases time, therefore, the lower the number of users required for these studies the better for making these kinds of studies m...

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Context 1
... and Nielsen (2009) suggest to have 39 users for a stable heat map to highlight which parts of web pages get more attention. However, as shown in Figure 2, these maps do not show eye movement sequences and they are much easier to analyse in comparison with scanpaths. Therefore, we should not assume that this number is also appropriate for scanpath analysis. ...
Context 2
... this study is an important step forward in existing research. Furthermore, the results are still consistent with the suggestions for heat maps (Pernice & Nielsen, 2009), especially for the browsing tasks, even though the analysis of heat maps are much easier in comparison with scanpath analysis (see Figure 2 and Figure 4). ...

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... Table 1 also shows us that these studies mostly rely on small sample sizes (3-97 participants). This is mainly because eye-tracking studies require user participation and it is costly to perform user studies in terms of time and scope [4,26]. However, previous studies show that algorithms can be trained in such a way to cope with such small sample sizes. ...
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... Since the number of users required for user studies including eye-tracking studies is a controversial issue over the years, we also investigated the effects of the number of users on the results of the STA algorithm. During our experiments with the combination of the initial and additional datasets, we observed that the STA algorithm could achieve almost the same results with fewer users [20,21]. In particular, we observed the possibility of achieving 75% similarity to the results of 65 users with 27 users for searching tasks and 34 users for browsing tasks. ...
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... However, to get the group viewing pattern, we need to take into account all individual scanpaths rather than focus on a single one, like the identified scanpath in Figure 1(b), which we call representative scanpath. The surge of interest in dynamic vis-ual attention gives rise to various methods for representative scanpaths identification, most of which either stem from sequence mining algorithms or target a specific category of visual stimuli such as web pages (Eraslan, Yesilada & Harper, 2014, 2016a, 2016b, 2016c, 2017a, 2017b. So they have limitations when applied to analyze scanpaths. ...
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