A conceptual framework of Self-Determination Theory (Ryan & Deci,2017) in relationship between the impact of social media influencers and healthy lifestyle behavior

A conceptual framework of Self-Determination Theory (Ryan & Deci,2017) in relationship between the impact of social media influencers and healthy lifestyle behavior

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Purpose: Malaysia as a rapidly developing country is now immersed in the current technology that makes people less active due to the use of modern equipment such as machines, remote controls, and push-button technology. Coronary heart disease, cancer, and stroke are examples of non-communicable diseases that are closely related to a sedentary lifes...

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Context 1
... refers to the need to experience mastery in interacting within one's social-contextual surroundings ( Bhatti et al., 2021;L.McNelis, 2008;Ryan & Deci, 2020). Figure 2 illustrate the conceptual framework the impact of social media influencers on healthy lifestyle behavior based on self-determination theory. This model emphasizes the fulfilment of psychological needs such as relatedness, competence and autonomy through social media activities. ...