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(A) Map of Indonesia with the location of the islands of Lombok and Bali circled. (B) The location of the Gili Islands with respect to Bali and Lombok. (C) Satellite photo of the Gili Islands. From left to right, Gili Trawangan, Gili Meno, and Gili Air. Source: Google Earth 2007. (D) Image of the landfill on Gili Trawangan. (E) Plastic bottles that have been sorted, prepared, and crushed for transport off the island by the Gili Eco Trust. (F) Gili Eco Trust transporting recyclable items off the island to the recycling center in Lombok. https://doi.org/10.1371/journal.pone.0245953.g001
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This study aims to understand tourists' willingness to pay a price premium for a local green hotel certification, and is one of only a few in the literature for small-island tourism destinations in emerging economies with their unique and pressing sustainability challenges. In a survey of 535 tourists visiting Gili Trawangan, Indonesia, facing nume...
Contexts in source publication
Context 1
... must be shipped to cater to the thousands of foreign tourists daily. Until recently, virtually all waste, aside from refillable glass beer and soda bottles, remained on the island and ended up in the landfill, burned, or strewn around the island (see Fig 1). ...
Citations
... Penerapan konsep ini merambah beberapa aspek seperti: pengembangan, implementasi, pemberdayaan sistem hingga output perusahaan yang berorientasi terhadap lingkungan (Aboramadan & Karatepe, 2021;Arasli et al., 2020;Bhatti et al., 2022;El Baroudi et al., 2023;Farooq et al., 2022). Penerapan konsep dalam mengubah SDM menjadi berorientasi lingkungan hijau, akan merubah praktek bisnis berkelanjutan (Abbas et al., 2022;Judeh & Khader, 2023;Nelson et al., 2021). Implementasi instrument Green Human Resource Management, mencakup keseluruhan fokus yang berorientasi pada sumber daya manusia. ...
Tourism plays an essential role in empowering the regional economy. Along with its development, tourism encourages the growth of tourism-supporting industries. The hospitality business is one of the sectors supporting sustainable tourism. However, this sector is a contributor to problems related to environmental waste. This situation confirms that management needs to implement sustainable management through capacity building that cares about the environment. Implementing Green Human Resource Management is one of the efforts that can be made. The Green Human Resource Management strategy is an effort to maximize the potential of human resources. This strategy is interpreted as a step in managing human resources towards a green work climate and competency. This study aims to see the implementation of Green Human Resource Management in supporting improving the quality of hotel business performance. This study used a qualitative research design through a literature review that was selected according to predetermined conditions. The results of this study confirm that the application of Green Human Resource Management can improve the quality of human resources. Several steps that can be used include (1) recruitment and selection, (2) training and empowerment, (3) performance appraisal, and (4) attention and compensation
... In view of the theoretical framework, and considering some of the most relevant studies on the subject (AMA, 2017; Dolnicar et al., 2008;Font & Scott, 2017;Graci & Dodds, 2008;Gursoy, 2018;Siqueira Soares et al., 2017;Shedenov et al., 2019;Su & Swanson, 2017;UNWTO, 2018;Cerqueira, 2020;Green Key, 2022;Liberato et al, 2021;Ferreira et al., 2023;Liberato et al., 2023;Nelson et al., 2021) the following objectives (general and specific) were defined: Understand the importance of Marketing in Sustainable Tourism in the promotion of hotel units and dynamization of the Northern region of Portugal. The specific objectives (presented in Table 1) support the questions presented in the semi-structured interview applied. ...
... Several researchers have studied the importance of the message that is conveyed to guests before, during and after their stay. Hoteliers are more likely to be able to attract tourists and encourage a change in their behavior if they use altruistic and emotional messages that show that both are working together toward a common goal, developing an affective relationship (Nelson et al., 2021;Ponnapureddy et al., 2017;Preziosi et al., 2019;Warren et al., 2017). The message should be appealing, entertaining, able to capture the attention of the target audience and, very importantly, useful. ...
Sustainable tourism emerges as a response to mass tourism, caused by the intensification of travel. As a result of Sustainable Tourism, the practice of Responsible Tourism and Conscious Tourism emerges, leading to behaviors of greater environmental, cultural, and social sustainability at the destination, but also to an increasing environmental concern. The hospitality sector, government agencies, trade associations and tourism service providers in each country play a pivotal role in increasing environmental awareness/education among local communities and visitors at the destination. The main objective of this research is to understand the importance of Marketing in Sustainable Tourism, applied to hotel units in the northern region of Portugal. As specific objectives, the research aims to: Identify the marketing strategies adopted by the hotel units that lead to greater involvement of stakeholders (tourists, employees, stakeholders and local community), Identify the marketing strategies adopted by the hotel units, valued by the guests, before, during and after the tourist experience and find out how Marketing in Sustainable Tourism contributes to the dynamization of the region and improvement of the destination experience. In the development of this study, a qualitative methodology was selected, consisting of an exploratory study, based on semi-structured interviews. The sample consists of directors and/or managers of hotel units awarded with the “Green Key” certification, in 2022, in the northern region of Portugal. Furthermore, some partner entities that assist in the certification of these enterprises were also included, namely ABAE and consulting companies in the Sustainable Tourism sector. From an analytical point of view, it provides interesting results for the northern region of Portugal, where a continuous growth toward its sustainable development is expected, with an increasing number of certified tourist accommodations and their contribution to the distribution of economic wealth in the region, dynamization and promotion, as well as the responsible engagement of tourists with residents and increasing awareness of these indicators.
... Despite differing perspectives among practitioners, Güvercin (2022) highlights the impact of corruption on the tourism industry, supporting cross-national analysis in research. In their study, Nelson et al. (2021) analyze the correlation between corruption and tourism demand, while effectively controlling for stochastic heterogeneity factors within each country. The study provides a robust cross-national analysis, ensuring the reliability of the findings. ...
The tourism industry significantly contributes to a country’s economic growth
and creates a positive image of the destination. This study assesses the impact of
corruption on international tourism demand. It employs two-dimensional analyses
using the gravity model and a pooled ordinary least square estimator to provide
a unique recognition of international tourism demand. The study utilized a conditional
quantile regression technique to analyze a dataset of 200 destination countries from
1995 to 2022. The empirical results demonstrate a mixed effect of corruption on
international tourism demand. The analysis reveals a non-linear relationship between
corruption and international tourism demand, with the inverted-U relationship being
statistically significant only at the 50th–75th quantiles and not holding at the upper and
lower quantiles. The research confirms that income has a positive impact on tourism
across quantiles, but the impact is disproportionate. The sub-period of 2006–2022
experienced a significant decline in gross domestic product (GDP) due to the global
financial crisis and its aftershocks, which severely impacted the attractiveness of
destination countries for tourists. These valuable insights can inform national tourism policies and businesses.
... The materials were recovered after being thrown away. The Island could be benefited from formal recycling activities supported by policy, legislation, and institutions by creating regional recycling zones in Lombok (Nelson et al., 2021). ...
... In agreement with waste-handling businesses, it supplies a system that can maximize an effective and efficient waste distribution. To implement this solution, public awareness of waste segregation need to be built up first (Nelson et al., 2021). This is not a big challenge. ...
... Resorts' outward appearance plays a significant role in guests' behavioral intentions, specifically their willingness to return, recommend the resort to others, pay more, and exhibit loyalty (Nanu et al., 2020;Gallagher, et al., 2017;Borbon et al., 2022). Guests are willing to pay extra for resorts that exhibit distinct characteristics such as sustainable practices or green initiatives (Nelson et al., 2021;Tang, et al., 2017). Revisiting intention, which is influenced by guest satisfaction and location attachment, represents guests' desire to revisit in the future (Borbon et al., 2022). ...
... Brand assets are an essential factor in guest satisfaction and subsequent behavioral intentions, such as revisit intention, word of mouth, willingness to pay more, and loyalty (Borbon et al., 2022;Górska-Warsewicz, et al., 2020). Guests' willingness to pay more for a brand that provides distinct characteristics is affected by their deep impression of the value of the experience, which makes it permissible for them to pay more charges in exchange, such as green initiatives or sustainable practices (Nelson et al., 2021;Boronat-Navarro, et al.,2020). Brand loyalty, as a relationship between a firm and a guest, is also a critical determinant of guest satisfaction and subsequent behavioral intentions, with revisit intention, word of mouth, and loyalty all being strongly correlated (Górska-Warsewicz, et al., 2020;Borbon et al., 2022;Verma, et al., 2017). ...
... Both of which significantly influence consumers' final decisions. Among them, product price is a key factor affecting consumer choice, as higher prices inevitably lead to higher purchase costs [19]. Generally, green products tend to have higher prices than less environmentally friendly ones [44]. ...
... Unlike eco-friendly products such as electric cars and energy-saving appliances, which provide direct personal benefits through long-term cost savings in fuel and energy-related expenses, green hotels do not offer these cost savings to guests; instead, they save costs for the owners or operators. Nevertheless, many guests are willing to pay extra to patronize green hotels [19]. This study focuses on the factors influencing China's Generation Z's patronage of green hotels. ...
In the context of growing environmental concerns and a shift towards sustainable tourism, understanding the behaviors of younger generations, particularly Generation Z, becomes crucial for the hotel industry. This study investigates the intentions of Chinese Generation Z consumers to visit green hotels, using an extended Theory of Planned Behavior (TPB) model incorporating multi-dimensional green perceived value. A questionnaire survey with 436 participants was conducted, and structural equation modeling was employed for data analysis. The study reveals that Functional value significantly shapes the inclination towards green hotels among Chinese Generation Z. Emotional value and Subjective norms also positively influence visit intentions, whereas social value, although not a significant driver, provides insights into the distinct nature of green consumption behaviors. This study's findings offer strategic insights for green hotel operators and policymakers to attract this demographic segment, emphasizing Chinese Generation Z consumers' unique preferences and values.
... Our study constitutes an outlet for this to be studied by offering the zero bid as one of the possible price premiums for the hypothetical environmental technologies it valuates. Nelson et al. (2021) investigated tourists' willingness to pay for 535 tourists in Indonesia, whereby more than half of respondents answered they would pay a price premium for a green hotel certification and the existence of environmental knowledge in those tourists was fundamental in forming WTP. Also, the present paper examines the relationship of pro-environmental attitudes to the willingness to pay for the eight investigated technologies. ...
The tourism industry is very important for the economic growth in some countries and the hotel industry is the backbone of it. The advent of new technologies improves the stay experience of tourists in hotels and the environmental technologies contribute to the reduction of the environmental footprint of the tourist stay. Willingness to pay informs about the consumer surplus and therefore hoteliers, as producers can charge more informed prices for profit maximization. Evidence of high willingness to pay entails that the investment project required to finance the purchase of those technologies will pay back hoteliers if they decide to file for a loan and whether such finance projects pass the cost–benefit analysis test. The study calculates the WTP for each of the five new technologies and three environmental technologies and concludes that the higher prior experience with technologies and higher frequency of overnight spent in hotels increase WTP for all technologies. So does the young age of the consumer, income, and female consumership. These findings can also guide hoteliers to communicate the existence of such technologies in their hotels for marketing purposes and contribute to the formation of customer typologies, based on their demographics of customers.
... The effect of socio-demographic factors, such as age, income, gender, and education on WTP, has been widely studied (e.g. López-Sánchez & Pulido-Fernández, 2017;Nelson et al., 2021). The findings have, however been at best mixed, at worst contradictory (Kang & Nicholls, 2021). ...
... In the tourism context, hotels have received the most attention (Boronat-Navarro & Pérez-Aranda, 2020; Nelson et al., 2021). Other tourism-related studies focus on wine tourism, nature-based tourism, cruising, and pro-poor tourism (Li et al., 2021;Vespestad & Gressnes, 2021). ...
... These findings are in line with the extensive literature review conducted by Tully and Winer (2014), who conclude that across a range of domains and products, those with sustainability goals that are intended to benefit humans tend to generate higher WTP than those intended to benefit the environment. Nelson et al. (2021) have therefore called for more studies into the different dimensions of sustainability factors in tourism and causes that tourists are willing to support. ...
Using the contingent valuation method, this study examines the determinants of German tourists' willingness to pay for accommodation in a Finnish holiday cottage. A particular focus is on the communication of credentials relating to three dimensions of sustainability (environmental, socio-cultural, and economic). The results suggest that there are significant differences in how tourists value the different sustainability attributes of their accommodation. The environmental dimension was the only sustainability dimension to have a positive and statistically significant effect on tourists' willingness to pay. In terms of tourists' demographic characteristics, meanwhile, employment status was the only socio-demographic factor to have a significant effect on the tourists' willingness to pay. The managerial implications include investing in, and actively communicating, environmental sustainability features as part of a successful business strategy for Finnish cottage service providers targeting German tourists. ARTICLE HISTORY
... This shift not only augments company performance but also enhances consumer satisfaction, as evidenced by studies highlighting the significant impact of green marketing on consumer satisfaction and loyalty [4]. In the specific context of Indonesian green hotels, research indicates a consumer willingness to pay premium prices for sustainable services [5], underscoring the efficacy of green marketing strategies in attracting a market segment oriented towards environmental consciousness. ...
... Indonesia, through the government supports the development of green hotels through the Green Hotel Award held by the Ministry of Tourism and Creative Economy. The findings in the study suggest that tourists are willing to pay for sustainable hotel services, and indicate environmental knowledge and preferences play a role [5]. This highlights the growing importance and potential impact of green practices in the hospitality industry, particularly in regions rich in natural attractions like Indonesia. ...
... Moreover, numerous studies have been focused on providing insights into which factors affect tourists' willingness to pay (WTP) for RE technology, such as green hotel acceptance or services provided by environmentally responsible travel suppliers (Boronat-Navarro and Pérez-Aranda, 2020;Chia-Jung and Pei-Chun, 2014;Dalton et al., 2008;Galati et al., 2021;Kang et al., 2012;Kostakis and Sardianou, 2012;Nelson et al., 2021;Yi et al., 2018). Unlike the abundant literature about tourists' WTP for RE, only a very limited number of studies examined tourists' acceptance of RE technology installations in the destination, and while acceptance of RE technology by the market (i.e., visitors) is considered one of the most prominent constructs in social acceptance of RE, the factors affect tourists' acceptance have yet to be sufficiently explored. ...
... However, a noticeable imbalance is evident when considering the perspectives of tourists toward such installations within their chosen destinations. While studies have delved into aspects like green hotels and sustainable travel (Boronat-Navarro and Pérez-Aranda, 2020; Galati et al., 2021;Kang et al., 2012;Nelson et al., 2021;Yi et al., 2018), the attention directed toward tourists' acceptance of RE facilities remains relatively scant. For instance, inquiries such as how tourists perceive wind turbines in their travel destinations, or whether they view these installations as detracting from the visual beauty and pristine nature of the region, or conversely, as a fitting part of their travel experience, have been inadequately explored. ...
This review paper explores the acceptance of renewable energy (RE) installations and projects, focusing on the perspectives of local residents and tourists. While previous research has extensively examined community acceptance of RE, limited attention has been given to tourists' acceptance in tourist destinations. Despite extensive research, significant gaps persist, particularly regarding tourists' acceptance of RE installations. The paper stresses the need to identify the determinants of tourists' acceptance and advocates for further investigation comparing residents' and tourists' reactions to RE projects in tourism destinations. It also emphasizes the importance of incorporating new theories and interdisciplinary approaches into future studies. By offering an overview of existing research and providing guidance for future inquiry, this review paper contributes to the body of knowledge on RE acceptance. It underscores the necessity of comprehensively examining the acceptance of both local residents and tourists to ensure sustainable development and the integration of RE projects in tourism destinations.
