Conference Paper

Multi-Objective Design Optimization for Product Platform and Product Family Design Using Genetic Algorithms

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Abstract

Many companies are using product families and platform-based product development to reduce costs and time-to-market while increasing product variety and customization. Multi-objective optimization is increasingly becoming a powerful tool to support product platform and product family design. In this paper, a genetic algorithm-based optimization method for product family design is suggested, and its application is demonstrated using a family of universal electric motors. Using an appropriate representation for the design variables and by adopting a suitable formulation for the genetic algorithm, a one-stage approach for product family design can be realized that requires no a priori platform decision-making, eliminating the need for higher-level problem-specific domain knowledge. Optimizing product platforms using multi-objective algorithms gives the designer a Pareto solution set, which can be used to make better decisions based on the trade-offs present across different objectives. Two Non-Dominated Sorting Genetic Algorithms, namely, NSGA-II and ε-NSGA-II, are described, and their performance is compared. Implementation challenges associated with the use of these algorithms are also discussed. Comparison of the results with existing benchmark designs suggests that the proposed multi-objective genetic algorithms perform better than conventional single-objective optimization techniques, while providing designers with more information to support decision making during product family design.

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... In addition to improving economies of scale and scope, a product platform can facilitate customization by enabling a variety of products to be quickly and easily developed to satisfy the needs and requirements of distinct market niches 2 . I Most existing product family design approaches [3][4][5][6][7][8][9][10][11] are targeted at identifying the optimal commonality decision in order to minimize the manufacturing cost while meeting pre-specified performance goals. It should be noted, however, that while increasing commonality may reduce costs, it might also compromise the performance of some of the products in the family. ...
... The design of a family of universal motors is used to demonstrate the implementation of the proposed methodology. Motivated by Black & Decker's case study reported by Lehnerd 31 , an example problem involving the design of a family of universal electric motors was first created by Simpson 32 and subsequently used by a number of researchers in the community (e.g., see the work by Simpson et al. 3 , Messac et al. 4,5 , Nayak et al. 6 , Dai and Scott 9,10 ; Akundi et al. 11 ) A comparative study of product family design formulations that use the universal electric motor case study can be found in Simpson 33 . Existing formulations of the universal electric motor product family design problem are briefly discussed in the next section. ...
... Most of the aforementioned approaches require specifying the universal electric motor platform a priori. Some researchers do not impose this restriction and attempt to optimize the choice of platform variable(s) using a variety of formulations: the variation-based method 6 , penalty functions 5 , sensitivity analysis and cluster analysis 10 and a genetic algorithm-based approach 11 . However, these approaches only seek to minimize loss in motor performance (i.e., motor efficiency and mass) due to the commonality decisions without modeling manufacturing and market considerations explicitly. ...
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... The 55 system attributes can be considered to be candidate objectives; however, the product family design problem formulation includes too many objective functions, making it difficult to determine design solutions. In this work, we reduce the number of objective functions by using a goal programming approach with the aggregation of deviation functions, z, as follows (Akundi et al. 2005;Woodruff et al. 2013): ...
... In this figure, the values of NPV are plotted against z and PFPF values, and the NPV values are color-coded. z in (3) is employed to measure the aggregation of goal deviations for each attribute (i.e., smaller is better) (Akundi et al. 2005;Woodruff et al. 2013). The target values required to compute z, the goal deviation, are listed in Table 1. ...
Article
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Advanced product platform and product family design methods are needed to define and optimize the value they bring to a company. Maximizing platform commonality and individual product performance often fails to realize the most valuable product family during optimization; however, few examples exist in the literature to explore these trade-offs. This paper introduces a novel industry case study to explore the differences between “traditional” multidisciplinary design optimization (MDO) and value-driven design (VDD) approaches to product family design. The case study involves a family of five commercially-available washing machines and integrates multidisciplinary analyses, simulations, mathematical models, and response surface models to obtain ratings for individual product attributes. These attributes are then aggregated into a value function for the product family using a novel approach to estimate sales volume and a demand sensitivity curve derived from publicly available data. We then formulate and solve a “traditional” MDO product family design problem using a multi-objective genetic algorithm to minimize performance deviation and a product family penalty function. A novel VDD formulation is then introduced and solved to maximize the net present value (NPV) for the firm producing the family of products. Visualization and comparison of the results illustrate that the “traditional” MDO formulation can find several promising solutions for the product family, but it fails to find solutions that maximize the value to the firm. The results also provide a benchmark for researchers to explore alternative value function formulations and solution approaches for product family design using the novel industry case study.
... In addition to improving economies of scale and scope, a product platform can facilitate customization by enabling a variety of products to be quickly and easily developed to satisfy the needs and requirements of distinct market niches (Pine, 1993). Most existing product family design approaches (Simpson et al., 2001, Messac et al., 2002b, Messac et al., 2002a, Nayak et al., 2002, Fellini et al., 2002, Farrell and Simpson, 2003, Dai and Scott, 2006, Dai and Scott, 2004, Akundi et al., 2005) are targeted at identifying the optimal commonality decision in order to minimize the manufacturing cost while meeting pre-specified performance goals. It should be noted, however, that while increasing commonality may reduce costs, it might also compromise the performance of some of the products in the family. ...
... Most of the aforementioned approaches require specifying the universal electric motor platform a priori. Some researchers do not impose this restriction and attempt to optimize the choice of platform variable(s) using a variety of formulations: the variation-based method (Nayak et al., 2002), penalty functions (Messac et al., 2002b), sensitivity analysis and cluster analysis (Dai and Scott, 2004) and a genetic algorithm-based approach (Akundi et al., 2005). However, these approaches only seek to minimize loss in motor performance (i.e., motor efficiency and mass) due to the commonality decisions without modeling manufacturing and market considerations explicitly. ...
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In an effort to meet the diverse needs of today's highly competitive global marketplace better, many companies are utilizing product families and platform-based product development to increase variety, shorten lead-times, and reduce costs. Current research in the area of product family design mostly focuses on the cost-savings benefits of the platform-based approach and does not sufficiently examine broader enterprise considerations such as profit and market share. Furthermore, very few existing design methods integrate market considerations (e.g., customer preferences, competition) with product development efforts in their formulation. In this work, in addition to integrating market considerations with traditional product family concerns (e.g., modular design, decisions regarding shared parts and processes), the scope of the product family design problem is expanded to include the product line positioning problem, i.e., the problem of determining the appropriate market niche for each product variant in the family. The novel market-driven product family design (MPFD) methodology proposed here is introduced to systematically examine the impact of increasing the variety in the product offerings across different market segments and explore the cost-savings associated with commonality decisions. A unique representation scheme is also introduced to enable us to integrate the qualitative market segmentation grid with mathematically rigorous demand models, and the demand modelling approach employed in this paper models the dissimilar impacts of competition in different market segments and plays a significant role in determining the appropriate platform leveraging strategy. The design of a family of universal motors is used to demonstrate the proposed approach.
... Several case studies focused on the following: the use of optimization techniques for designing mechanical parts or components including hooks, vessels, and gear boxes using metaheuristics optimization techniques (Alkan and Chinnathai 2021); the determination of minimum drawing force and maximum thickness in tube drawing processes using the Artificial Bee Colony algorithm (Salehi et al. 2016); the optimization of design parameters of motors using the Genetic Algorithm (Akundi et al. 2005); the design evaluation of piezoelectric transducer in an ultrasonic knife using Ant Colony Optimization. These studies successfully employed optimization techniques aiming to obtain the optimized design parameters based on a set of constraints without considering the environmental issues. ...
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Purpose In response to the public concerns on the performance regarding environmental conservation and energy saving, manufacturers have to perform environmental impact assessments for their products. Some eco-design tools have been introduced to support the development of greener products. However, most of them require decision-makers’ qualitative judgment during the evaluation processes. In this connection, this research aims to propose a practical approach that uses Cuckoo search and life cycle assessment (LCA) to support design decision-making from the environmental perspective in the initial design stage. Methods Aiming to develop a handy approach for evaluating the potential environmental impact during the initial design stage, the proposed approach combines Cuckoo search and LCA to determine the optimal design parameters by simultaneously considering multiple design constraints. A case application based on an electric kettle design is presented to demonstrate the applicability of the proposed approach. Results and discussion This approach provides a fast-track way to determine the optimal parameters for several key design decisions. The result is presented in a simple form with the corresponding environmental impact value, and thus, further interpretation of the results is not required. Conclusions/implications This approach offers an immediately applicable tool for the decision-makers to determine the key design parameters from the environmental perspective. A pilot case implementation on a simple electric kettle design is presented to showcase the applicability of the combined Cuckoo search and LCA approach. The proposed approach may provide a systematic way of evaluating multiple design combinations. The result obtained from the approach is reliable and able to support the decision-makers in selecting a suitable set of design parameters in view of lowering the potential environmental impact of the products.
... In this paper, for each design x, the penalty with respect to the constraints in (14) For the UEM design problem, if the preference between Mass(x) and −η(x) is known, a weighted sum of these two objective functions can be defined as the following expression: (15) where Mass normalized represents the normalized weight derived by dividing the original weight by the maximum allowable weight : Mass max = 2 [kg]). w 1 and w 2 are weight coefficients that are assumed to be equal (i.e., w 1 = w 2 = 0.5) in [49]. Through the weighted sum, the UEM design problem is transformed into a single-objective optimization problem. ...
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As a well-known engineering practice, concurrent engineering (CE) considers all elements involved in a product’s life cycle from the early stages of product development, and emphasises executing all design tasks simultaneously. As a result, there exist various complex design problems in CE, which usually have many design parameters or require different disciplinary knowledge to solve them. To address these problems and enable concurrent design, different methods have been developed. The original problem is usually divided into small subproblems so that each subproblem can be solved individually and simultaneously. However, good decomposition, optimisation and communication strategies among subproblems are still needed in the field of CE. This paper attempts to study and analyse cooperative coevolution (CC) based design optimisation in concurrent engineering by employing a parallel CC framework. Furthermore, it aims to develop new concurrent design methods based on parallel CC to solve different kinds of CE problems. To achieve this goal, a new novelty-driven CC is developed for design problems with complex structures and a novel concurrent design method is presented for quasi-separable multidisciplinary design optimisation problems. The efficacy of the new methods is studied on universal electric motor design problems and a general multidisciplinary design optimisation problem, and compared to that of some existing methods. Additionally, this paper studies how the communication frequency among subpopulations affects the performance of the proposed methods. The optimal communication frequencies under different communication costs are reported as experimental results for both proposed methods on the test problems. Based on this study, an effective self-adaptive method is proposed to be used in both optimisation schemes, which is able to adapt the communication frequency during the optimisation process.
... The idea is to introduce an additional objective function with the goal of maximizing the common parts within the product family platform. In 2005, Akundi et al. used a genetic algorithm (GA) optimization method to optimize a product family of scale-based universal motors (Akundi, Simpson, and Reed 2005). On the other hand, several articles discuss the suitability and effectiveness of each optimization method for the platform-based design approach (Simpson and D'Souza 2004) (Cetin and Saitou 2004). ...
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Unlike conventional approaches where optimization is performed on a unique component of a specific product, optimum design of a set of components for employing in a product family can cause significant reduction in costs. Increasing commonality and performance of the product platform simultaneously is a multi-objective optimization problem (MOP). Several optimization methods are reported to solve these MOPs. However, what is less discussed is how to find the trade-off points among the obtained non-dominated optimum points. This article investigates the optimal design of a product family using non-dominated sorting genetic algorithm II (NSGA-II) and proposes the employment of technique for order of preference by similarity to ideal solution (TOPSIS) method to find the trade-off points among the obtained non-dominated results while compromising all objective functions together. A case study for a family of suspension systems is presented, considering performance and commonality. The results indicate the effectiveness of the proposed method to obtain the trade-off points with the best possible performance while maximizing the common parts.
... Product family scaling design first needs to select platform variables, viz., to determine which design parameters that take common values (Simpson, 2004). While many existing methods assume that the platform architecture is known a priori (Fujita, Sakaguchi, & Akagi, 1999), some approaches attempt to determine platform variables along with scalable variables during optimization (Akundi, Simpson, & Reed, 2005). The subsequent task is to determine the optimal values of common and distinctive variables with the objective of satisfying performance and economic requirements. ...
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Product family design is generally characterized by two types of approaches: module-based and scale-based. While the former aims to enable product variety based on module configuration, the latter is to variegate product design by scaling up or down certain design parameters. The prevailing practice is to treat module configuration and scaling design as separate decisions or aggregate two design problems as a single-level, all-in-one optimization problem. In practice, optimization of scaling variables is always enacted within a specific modular platform; and meanwhile an optimal module configuration depends on how design parameters are to be scaled. The key challenge is how to deal with explicitly the coupling of these two design optimization problems. This paper formulates a Stackelberg game theoretic model for joint optimization of product family configuration and scaling design, in which a bilevel decision structure reveals coupled decision making between module configuration and parameter scaling. A bilevel mixed 0-1 non-linear programming model is developed and solved, comprising an upper-level optimization problem and a lower-level optimization problem. The upper level seeks for an optimal configuration of modules and module attributes by maximizing the shared surplus of an entire product family. The lower level entails parametric optimization of attribute values for optimal technical performance of each individual module. A case study of electric motors demonstrates that the bilevel joint optimization model excels in leveraging optimal scaling in conjunction with optimal module configuration, which is advantageous over the existing paradigm of product family scaling design that cannot change the product family configuration. (c) 2013 Elsevier B.V. All rights reserved.
... Thus here the averaged values of front and rear track are used to indicate the wheel track. 3 NR means "Not Recommended" 4 NA means "Not Available" ...
... Product family scaling design first needs to select platform variables, i.e., to determine which DPs take common values (Simpson 2004 ). While many existing methods assume that the platform architecture is known a priori (Fujita et al. 1999), some approaches attempt to determine platform variables along with scalable variables during optimization (Akundi et al. 2005 ). The subsequent task is to determine the optimal values of common and distinctive variables with the objective of satisfying performance and economic requirements (Knight and Kim 1991). ...
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Leveraging product differentiation and mass production efficiency in mass customization basically entails a configure-to-order paradigm. In the engineer-to-order (ETO) business, however, companies build unique products in response to ‘foreseeable’ customer specifications. The key challenge of ETO mass customization lies in the complexity of accommodating future design changes when customers are involved in customizing design specifications. This paper proposes a two-stage, bi-level stochastic programming framework to tackle ETO mass customization. At the first stage, product platform configuration is integrated with production reconfiguration, which is formulated as a shortest path problem with resource constraints (SPPRC) to optimize production delays within the capabilities of the process platform. Benders’ decomposition algorithm is applied to solve this optimal configuration problem owing to its high computational efficiency. The second stage scrutinizes the optimal configuration resulting from the first stage for scaling optimization of design parameters (DPs) for each module. All DPs are differentiated by standard or customizable DPs. A bi-level stochastic program is implemented to leverage conflicting goals between the producer (leader) and consumer (follower) surpluses. As a result, ETO customization design is anchored with optimal values of standard DPs and optimal value ranges of customizable DPs. A case study of ship engine and power generator ETO design is presented, demonstrating the feasibility and potential of the ETO mass customization framework.
... The first one is platform selection-to determine which design parameters that take common values. While many existing methods assume that the platform architecture is known a priori (Fujita et al., 1999), some approaches determine platform variables along with scalable variables during optimization (Akundi, Simpson, & Reed, 2005;Dai & Scott, 2004). The subsequent task is to determine the optimal values of common and distinctive variables by satisfying performance and economic requirements. ...
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Product family optimization involves not only specifying the platform from which the individual product variants will be derived, but also optimizing the platform design and the individual variants. Typically these steps are performed separately, but we propose an efficient decomposed multiobjective genetic algorithm to jointly determine optimal (1) platform selection, (2) platform design, and (3) variant design in product family optimization. The approach addresses limitations of prior restrictive component sharing definitions by introducing a generalized two-dimensional commonality chromosome to enable sharing components among subsets of variants. To solve the resulting high dimensional problem in a single stage efficiently, we exploit the problem structure by decomposing it into a two-level genetic algorithm, where the upper level determines the optimal platform configuration while each lower level optimizes one of the individual variants. The decomposed approach improves scalability of the all-in-one problem dramatically, providing a practical tool for optimizing families with more variants. The proposed approach is demonstrated by optimizing a family of electric motors. Results indicate that (1) decomposition results in improved solutions under comparable computational cost and (2) generalized commonality produces families with increased component sharing under the same level of performance.
Conference Paper
Product family design has been recognized as an effective method to satisfy diverse customer's demands cost-effectively. The success of the resulting product family often relies on properly resolving the inherent tradeoff between commonality across the family and performance loss compared to individual design. In this paper, a modified genetic algorithm using dynamic weighted aggregation is proposed to optimize a scale-based product family design while making the two-objective (performance-and-commonality) optimization tractable and efficient. The proposed method not only overcomes the drawbacks of conventionally fixed weight aggregation for product family design, but also maintains the computation expense at the economical level. An example of designing a family of planetary gear trains is presented to demonstrate the proposed method.
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