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Study on Cell Phone Feature Perception and Usage Behaviour among Students
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This is exploratory research into consumer behaviour in selecting cell phones. During the last decade, there has been an exponential growth in the cell phone usage in India. Today the young Indian population feels that a cell phone is part and parcel of their lifestyle and without a cell phone they’re disconnected from the world and their friends and family. This study examines college students’ cell phone usage from a behavioral and psychological perspective. Utilizing both qualitative (focus groups) and quantitative (survey) approaches and the study suggests these individuals use the devices for a variety of purposes: to manage their time efficiently, to stay connected with friends and family members and to obtain needed information (in the case of smart phones). While users are aware of potential misuse of the cell phone and the addictive nature of cell-phones, the benefits definitely outweigh the risks. The degree to which the individuals are dependent on the cell phones and what they view as the negatives of their utilization are also examined. The findings suggest people have various feelings and attitudes toward cell phone usage. This study serves as a foundation on which future studies will be built in Indian perspective.
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... 'IT integrated materials with the component of technopreneurship' for different technological micro start-ups with the use of digital marketing tools and its impact upon the sustainable entrepreneurship is unknown to the ED trainers or mentors, and also to the institutions working in the field of ED training. Online purchasing behaviour of the youths by using mobile phone is also not known to the entrepreneurs to decide on the strategy of digital marketing and related tools for impact over the sales and thus about business revenue (Choudhury, Mishra, & Savitskie, 2014). Teenagers and young adults form an economically critical demographic group and are confronted with an array of internet social networking services just as they are forming online information seeking and sharing habits (Jansen, Sobel, & Cook, 2011). ...
Entrepreneurship Education, Information Technology (IT) education, training, mentoring and post-training support is necessary to empower the rural youths for the establishment of their start-ups. Use of ‘IT’ in the business activity is now needed to cross geographical boundaries for its potential market. In this research, investigator studied effectiveness of various online tools and its impact upon the sustainability in terms of revenue generation of the business started by the youth in Satara. It is specifically related to rise in the rate of sale with the use of online tools. In this study, it is observed that well-organized training is found useful for capacity building of rural youth entrepreneurs and revenue generation in their start-ups through interventions of IT tools. During the training of participants of experimental group, market place simulations, IT product development, digital marketing and online platforms are found to be effective with social media platforms. It is for the interactive tele-collaboration and to develop latest skills with responsive webs, mobile and web apps. It is found useful to attract potential customers to the start-ups of the experimental group participants as compared to the start-ups of the participants of the control group.
Useable questionnaires were completed and returned by 351 (174 rural and 177 HBCU)
consumers at two Midwestern universities. ANOVA tests revealed young consumers’ perceptions
of the importance of cellular telephone features were significantly different between rural and
HBCU (Historic Black Colleges and Universities) young consumers, males and females, and among
age groups (p< .01; p< .001). Furthermore, regression analysis revealed among ten features young
consumers reported available on the phones they owned, demographic variables were significantly
predictive (p< .001) of perceptions of importance of bundled features. Recommendations were
proposed that could help marketers develop strategic marketing mixes of phone features targeted
to young consumers, rural or HBCU.
Up until the beginning of the twentieth century, most people lived in close proximity to the places they worked — on farms, above stores and cafés, in back rooms of schools, and in boarding houses. Co-workers were often members of the family, companions and neighbours. With the rise of modern technology — electrification, motorised transportation, communication systems — and the growing importance of the bureaucratic work organisation, the separation between work and personal life grew more definite. Commuting to work, strictures against “personal calls” at work, socialising during weekends, and having a separate “personal” or social life, are twentieth century concepts. These concepts reflect differentiation of the social meaning of places and locations — working with other employees at the office versus seeing family at home, for instance. They also reflect differentiation of the social meaning of time — the 9 to 5 workday versus the weekend. But today, wireless technologies, which help people cross space, time, activity and social networks, promise to bring us back to earlier times when the boundary between work and personal life was less distinct, and to influence the meaning of space and time. This change is somewhat of a paradox, however, as wireless technology will also take us further afield, as it increases our temporal and spatial mobility. In this chapter, we discuss how this paradox is unfolding and draw on data from a field trial of digital cellular telephony to show some of the social implications for how we work and live.
Winner, Media Ecology Association's 2009 Erving Goffman Award for Outstanding Scholarship in the Ecology of Social Interaction. and Honorable Mention, Sociology & Social Work category, 2008 PROSE Awards presented by the Professional/Scholarly Publishing Division of the Association of American Publishers. The message of this book is simple: the mobile phone strengthens social bonds among family and friends. With a traditional land-line telephone, we place calls to a location and ask hopefully if someone is "there"; with a mobile phone, we have instant and perpetual access to friends and family regardless of where they are. But when we are engaged in these intimate conversations with absent friends, what happens to our relationship with the people who are actually in the same room with us? In New Tech, New Ties, Rich Ling examines how the mobile telephone affects both kinds of interactionsthose mediated by mobile communication and those that are face to face. Ling finds that through the use of various social rituals the mobile telephone strengthens social ties within the circle of friends and familysometimes at the expense of interaction with those who are physically presentand creates what he calls "bounded solidarity." Ling argues that mobile communication helps to engender and develop social cohesion within the family and the peer group. Drawing on the work of Emile Durkheim, Erving Goffman, and Randall Collins, Ling shows that ritual interaction is a catalyst for the development of social bonding. From this perspective, he examines how mobile communication affects face-to-face ritual situations and how ritual is used in interaction mediated by mobile communication. He looks at the evidence, including interviews and observations from around the world, that documents the effect of mobile communication on social bonding and also examines some of the other possibly problematic issues raised by tighter social cohesion in small groups.
The purpose of this study was to explore the role of mobile phone use for mutual support within social networks of Alcoholic Anonymous (AA). A sample of mobile phone owners and non-owners in AA was surveyed to assess their perceptions and uses of this technology. Mobile phone owners reported very positive perceptions of the technology as a resource for recovery and heavy use of the mobile phone for this purpose. Non-owners also reported positive perceptions of the mobile phone as a resource for recovery and that expense was the primary reason for not using a mobile phone in their recovery efforts. Heuristic, theoretical, and practical implications of the study are included in the discussion.
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